How to sell to a women
Jessi Kessel
Director of People and Corporate Strategy l Automotive Recruitment l Co-Founder at Beepzz Canada
It's been known for many generations that women have a role to play in society. They are to dress the part, act the part and always make sure that their husband and children are well taken care of.
Since women don't earn as much as their husbands, it's crucial that they contribute in other ways like cooking, cleaning, raising children and other responsibilities that their husband would be way too tired to help with.
Scientifically speaking women don't have the same capabilities or rationale as men to be able to make big decisions. This is why they need their husbands to accompany them.
Here are 5 tips on how to sell to a women.
1.Speak slowly. If you speak too fast, she will surely get dizzy and not comprehend what you are saying.
2. Do not use big words. Keep it simple, she will not be interested in the details.
3. Repeatedly ask her questions about her husband. For example, what he does for a living and when he can return with you since he is the decision maker.
4. Spend as little time as possible with her. It's in a women's nature to "shop". She is not to be taken seriously as she is not a serious buyer. Keep it short and send her off with a brochure for her husband to read.
5. Flirt with her, if you have time, she'll love that. Women like to feel beautiful and if you don't pay attention to their appearance they may cry. They like to cry for no reason at least once a month.
This may sound ridiculous and even laughable but it's crazy to think that this is still happening.
If you have ever experienced prejudice like this, please share in the comments. This should not still be happening in 2017! Show your support by liking this article and sharing it if you believe women should be treated as equal in the buying process.