How To Sell In The US Without Being Great At English

Language barriers can be extremely challenging, but they aren’t a complete dealbreaker! Trust me, I know. I’m originally from Budapest, yet I’ve had a flourishing career in retention marketing, where a lot of clients that I work with are from the US market. In fact, I actually started out my career in retention marketing as a copywriter.

A lot of successful businesses that sell in the US are actually founded by non-native English speakers. Just look at Peep Laja, for instance. He is the founder of CXL, one of the world’s leading global marketing agencies, and he’s achieved great heights of success without being a native English speaker.?

Curious to see how you can ace your role as a copywriter/salesperson/business owner in an English-speaking country without having perfect English?

Watch the video below if you’d like to know more about how to target English-speaking countries without being great at English.?

Here’s how:

?Focus on communication: Great copywriting is all about how well you can connect with your audience. Focus on getting your message out in a way that connects with your audience.?

?Keep it simple: You don’t need fancy words to attract customers. The easier your message is to understand, the wider reach it will have.?

?Embrace your accent: People in the US are open to non-native speakers as it’s a country filled with immigrants. Embrace your accent because it can actually be quite endearing for your customers.?

?Make your weaknesses your strength: Remember that not being a native English speaker is a part of your story. Your customers will be drawn to buy from you when they see your determination and passion for selling your product/services despite your language barrier.?

WATCH THE VIDEO

Now while having perfect English isn’t everything, it does help to keep working on your language to improve it.?

Here are some tips that have personally helped me get a better grip on my diction:

?Use Grammarly or hire someone to proofread/refine your content.

?Learn the slang and phrases your niche uses.?

?Pick the accent you want to learn properly and watch content in that accent to help you understand it better.

?Learn how to get your message across in a concise and straightforward manner.?

Thanks for reading! I also have an email newsletter that delivers expert e-commerce tips, the latest retention marketing strategies, and real-life examples of how to scale your business straight to your inbox.?Subscribe here.

I hope you found this information helpful.?

Share your thoughts and your language-barrier-breaking story by leaving a comment below. I’d love to know more about how you made it!

P.S. Check out my $37M 50-point email marketing cheatsheet and learn how we helped more than 100 e-commerce businesses make more profit.