HOW TO SELL TO THE STREAMING GENERATION?
Natalia Perrone Blanco
Consultor en Transformación IT y Digital | Global Senior Project/Program Manager | Interim Manager/Director
Entertainment content consumption is another area that inevitably changed with technology. Streaming is the new way of program entertainment where we can assure that everybody wants to buy, we just do not want to be sold a product unless we are looking for it.
?How can we make people buy without the feeling of being sold a product or service?
?This task is more creative than hard. The first step is pricing competitivity, and then, adjusting the contents. Just like tv did not erase radio, streaming services can and will coexist along with tv.
?Are you finding the keys to this new streaming generation and incorporating them in your strategies?? Let us know in the comments. We all want to read your stories.