How to Sell Smarter and Make MORE!!!

Today sales managers are obsessed with metrics, KPIs and activities; this can be effective once the Company and Product are known and in demand, but most of us need this luxury. So what will we do if the market knows about our category or is even aware of the problem we solve? We could play the "Numbers Game" and hope by chance we find the needle in the haystack, or we could focus on Cracking the Code on how to Find the people who have latent pain and spur their curiosity about the problem we solve. This is the topic of today's podcast interview.

In the interview, we discuss the creative approaches to identify who is most likely to care about a new product, how they would like to be approached and how to communicate the value of a new life-saving pharmaceutical. Regardless of your industry, these lessons can be applied to help you sell smarter and skip the "Do More Dumb things Faster" mindset that is the norm in today's world.

You can listen to the full interview on?iTunes,?Stitcher?or any podcast player, and YouTube.

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