How to Sell More Trips to Mexico with Lori Gold
Rita M. Perez, MCC, CTA, VTA
Retreat and Marketing Strategist | Travel Industry Disruptor and Advocate | Marketing Mentor | Podcast Host | Unique Team and Coaching Retreats |
I’m so excited to bring you the latest from the Summer Selling Series, featuring our special guest, Lori Gold .
If you’re a travel advisor looking to boost your sales to Mexico, you won’t want to miss these insights and practical tips.
Let’s jump into the main points from this week’s episode and get you well on your way to becoming a Mexico travel expert!
Specializing in Mexico Travel
As travel advisers, specializing is key to standing out in a crowded market.
In this episode, Lori emphasizes the importance of immersing yourself in the Mexican Caribbean.
By frequently visiting, personally experiencing the destinations, and staying updated with training and news, you can set yourself apart and offer exceptional value to your clients.
Action Steps:
- Plan regular visits to different destinations within Riviera Maya to gain firsthand experience.
- Participate in webinars and training sessions focused on travel to Mexico.
- Join industry publications to read up on the latest news and updates on travel trends.
Unique Attractions and Experience
Lori points out the wide range of unique attractions available in the Riviera Maya, from cenotes and eco parks to luxurious boutique hotels and sargassum-free beaches.
These unique offerings provide a rich experience for travelers, whether they seek adventure, relaxation, or culture.
Highlighting these can make your travel packages stand out.
Action Steps:
- Create detailed itineraries that showcase a variety of unique attractions, such as whale shark exploration and visits to Xenses or Xplor.
- Familiarize yourself with coming attractions and resorts.
- Promote these unique experiences through your marketing channels, emphasizing the distinct features that make them special.
Using Resources and Networking
Using available resources improves your ability to sell more trips effectively.
Lori mentioned her valuable resources like her FB Group and Mexican Masterclasses.
These platforms are loaded with really great information to boost your knowledge and connections within the industry.
Action Steps:
- Join and actively participate in travel-specific community groups to gain insights and share experiences.
- Enroll in free and paid resources to learn more about Mexico.
- Network with other travel advisers and professionals to exchange tips and opportunities.
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Navigating Travel Safety and Logistics
Addressing safety concerns and logistics can make a huge difference in your clients’ experiences.
Lori emphasized the importance of consulting with a travel attorney when it comes to relaying safety information for any destination.
She also mentioned the logistical improvements that are being made between the new airport in Tulum and Tren Maya.
Action Steps:
- Stay informed about the latest safety updates and advisories in Mexico.
- Provide your clients with clear information on entry processes.
- Assess and recommend the most convenient transportation options for your clients based on the latest additions.
Exploring Accommodation Options
From all-inclusive resorts to intimate boutique hotels, Mexico's Caribbean coast offers a wide range of accommodations to suit every traveler's preference and budget.
Lori highlights properties like Atelier Playa Mujeres and smaller, boho-chic hotels in Tulum.
Understanding the unique selling points of these properties can help you match your clients’ desires with the perfect place to stay.
Action Steps:
- Conduct site inspections of various hotels to gain insights into their ambiance, facilities, and services.
- Build relationships with hotel representatives who can assist with promotions and personalized experiences for your clients.
- Create a comprehensive guide of recommended accommodations, categorizing them by budget, style, and amenities.
That’s a wrap on our deep dive into selling more trips to Mexico with Lori Gold!
Please leave your thoughts on this episode below, and if you haven't listened already, tune in to the Strategic Travel Entrepreneur Podcast on your favorite podcast player :)
Owner of SelfishMe Travel | Travel Planning Expert: helping busy Women plan selfishly-indulgent Culinary and Safari/Wildlife Vacations
8 个月Rita, thanks for thinking of me. The storm has passed and power is being restored all over Quintana Roo. Praise God!???????? And now I can listen to your awesome podcast wit Lori.??
Travel Advisor | Your journey starts with me |
8 个月Thank you for this, Rita! Lori is amazing! She offers invaluable resources to travel advisors within her Mexperts group. Her thorough approach ensures no detail is overlooked, and her training sessions are an excellent way to stay current with the latest developments in the Mexican Caribbean.