How to Sell More Books Without Relying on Social Media

Many authors believe they need a massive social media following to sell books—but that’s not true.

In fact, bestselling author Miriam Schulman swears by this. She's been helping people create profitable businesses for years now - and her methods have worked for me as well.

According to Miriam, it is possible to build a profitable author brand without burning out on social media. She gives real tips about building a profitable brand in her book Artpreneur: a Step-by-Step Guide to Making a Sustainable Living from Your Creativity.

Here's Miriam's 5-Part Success Framework

1. Production: Have Something to Sell

Your book is just the beginning. Think about how it fits into your bigger brand and what additional offers—like courses, coaching, or speaking—you can create.

2. Pricing: Charge What You're Worth

Too many authors underprice their work because they fear scaring off buyers. Miriam’s advice? Be "reassuringly expensive" and price confidently.

3. Prospecting: Find the Right Readers

Instead of chasing followers, focus on email marketing. Your inbox is the only platform where you control access to your audience.

4. Promotion: Sell with Confidence

Selling doesn’t have to feel pushy. Your audience wants what you offer—they just need to hear why it matters.

5. Productivity: Stay Focused

Avoid “procrasti-learning” and focus on high-impact tasks like email marketing, podcast guesting, and strategic collaborations.

Ready to Sell More Books? Listen Now! ??

Get the full breakdown of Miriam’s 5-part framework and start marketing your book with confidence.

?? Listen now: https://www.lanelit.com/podcast

Which strategy will you implement first? Drop a comment below—I’d love to hear your thoughts.