How to sell to millennials the right way?

Millennials are the most elusive and magic creatures that all marketers aim to catch. Those Snapchat and Instagram loving, socially-aware, entrepreneurial youngsters. Marketers love them. Hold on, I am one too.

The term “Millennial” a buzzword invented by the marketers was not invented without a reason. We saw an extensive generation of roughly 440 million people, i.e., 34% of the country’s total population. We grew up in the age when the digital revolution wave came and changed the way of life; we saw technology’s growth which took a quick shift and everyone seem to embrace it.

We are young however diverse. The millennials generation are those who born roughly between the ages of 1981 and 1997, anyone between 23 years to 39 years of age. That’s a vast range between people just finishing college to being parents who are well into their careers with kids.

Millennials made the marketers confused because we don’t trust the traditional advertising that the older generations did, even celebrities recommending a product to us doesn’t have that lasting impression on us.

According to a study by Hubpost, “Millennials are 44% more likely to trust the influencers who are experts though a stranger, than traditional methods of advertisements. They have 247 times more influence when suggested a product through blogs or social networking sites”

This is a major transformation for the marketers, it is also a big opportunity for brands to make changes in their marketing strategy to make it into a wider and diverse model.

In this article, let’s take a look of how to make each one of the millennials feel the unique snowflakes of the brands and in return help, the brands earn loyalty and devoted customers that will spread the word about the brand and themselves act like marketers.

Let’s dive in.

1.   Create participation for the millennials in your business where they can engage and share their unique perspective

Millennials love to experience participation; they like to showcase their participation trophies. We believe that as customers our opinions and views are very important and we feel important when we are heard. A great way to do this is to recognize the users as a part of the brand. If you become the brand, we love then we will run with it.

2.   Offer a product that accomplishes a Millennial’s desire for a personalized, adventurous experience-

Millennials want to be treated as a user. A service that is customized to our wants and demands will surely get attention. 

FabBag is an amazing gifting option that sends curated products specifically for lifestyle and grooming products- lipsticks, oils, and fragrances. They themselves select of what to send to you and it comes as a surprise. There are tons of subscription-based services in India which is doing great and grabbing the attention of all the millennials out there.

69% of millennials say that they like the adventures that come out of the bag.

Each month a beautifully designed box with different samples that comes out. You will never know what will come out of the bag and this brings spontaneity in the everyday life of the millennials

3.   Offer the millennials the chance to live your brand story

No one has ever done it better than Starbucks- it embodied itself into the lifestyle of the users.

Starbucks Welcomed the fans of Pumpkin spice Latte and put the deeper into the lives of the one that watches. They specifically took the fans and put them in front of the other users as influencers. Exclusivity is flattering which is proved by the fans and people poured in to join it since then

4.   Let the millennials be involved in the development of the product line

Everyone knows that millennials love to participate and be heard. 

Betabrand has a genius model which just proved it. They encourage their users to help them develop a product. It is an online clothing company where the users vote, co-design, comment and crowdfunds the best accessories and clothing ideas.

This model helps the users to get engaged from the very start of the product and they are also able to recommend any changes that are required. By the time a product is produced and shipped they most likely spread the word that they have made it.

Since 89% of users trust their friends and family recommendations more than any stranger recommending a product, this model has a lot to earn.

5.   Create a service or product that is useful for the millennials-

All right, ladies, it’s the time to talk of that time of the month. Menfolk... Hello

There is nothing more idiotic than to realize that you forgot to carry the napkin. And we all know the struggle of heavy days and light days. We keep wondering “Extra-large for the first two days then we can move to the normal ones”. 

   Nua feels you, they have solved the most annoying problem and gave us a better life. It is a subscription-based service which provides tailored products. The best part is that the user decides everything, quality, quantity, frequency without any complications.

A flying kiss to them for providing the disposable kit with the pads as well which doesn’t force us to rush to find a newspaper in this digital age.

Women millennials appreciate this service, their painful days are less painful with Nua’s service.

So, what’s the conclusion?

1.   60% of millennials are loyal to the services and brands

2.   90% millennials share their love for the brands online

3.   38% millennials say that they trust a brand more who goes online marketing strategy

4.   93% millennials react to word of mouth and they purchase a product after they are recommended by family and friends