How to Sell on LinkedIn - Without the Hard Sell!

Hi, I'm Nick - welcome to my first LinkedIn newsletter! Please subscribe to receive my tips on getting the most out of LinkedIn the right way, without the hard sell.

My passion lies in helping BUSINESS OWNERS, COACHES and CONSULTANTS build effective sales pipelines using LinkedIn, by getting connected to their dream clients. I do this by teaching the powerful skill of relationship building using my ‘4C METHOD’- it's what I do best.

Known as ?????? ?????? ????????????????????, I’m a Marketing Consultant and Expert in Social Selling and Lead Generation, as well as a bestselling author, and creator of workshops and online courses on LinkedIn.

Here's a little bit more about me.

When I’m talking to professionals about using Linkedin to grow their sales – known as Lead Generation – one worry raises its head time and time again.?

“How do I grow a professional customer base on LinkedIn without being spammy, or going for the hard sell?”

My own experience

I can relate to this – my own professional background is as an accountant, and when I left my corporate career I wanted to do something?new and different, by offering marketing solutions to professional service providers such as accounting firms, as it was a natural fit for me.

The biggest hurdle facing me was lead generation – getting enough clients on board to grow my consultancy business. After looking into Linkedin, I realised that all my ideal clients were there!

It was then a matter of connecting with my ideal clients and building a relationship with them. Along the way, I figured out a simple way of closing sales and signing up clients using LinkedIn – my ‘4C Method’ – using the 4 stages of?Connect,?Connect,?Converse?and?Convert.?

It was important to me to use LinkedIn the RIGHT way. Building and nurturing professional relationships has always been incredibly important to me, and this is at the heart of my?4C Method.

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Social Selling – done the right way

First of all, let’s look at what is meant by?Social Selling?– it’s the same as Lead Generation.

But that doesn’t mean connecting with people on Linkedin and pitching to them straight away without getting to know them. You wouldn’t just walk up to someone in the street and try to sell to them – it just doesn’t work.

It’s not spamming people with free stuff without taking the time to understand their business and their needs and interests. You’ve probably seen this – I get it all the time. There’s nothing more likely to make me hit the disconnect button!

It doesn’t need to cost a penny – I developed my method using the free version of LinkedIn. You don’t need a Premium subscription or to use Sales Navigator – it’s all organic. And you don’t need to be a sales expert or a lead generation wizard.

Instead, it’s finding the right people, nurturing and building rapport and trust as the basis for a long-term professional relationship. By following my simple steps, you’ll grow your professional network and convert valuable long-term clients aligned with your business.

To find out more about my ‘4C Method’ for Prospecting Like a Pro step by step, visit my website to read the rest of this article – I promise there’s no hard sell!

I hope you've enjoyed reading this, and that you've learned something new. I'd love you to subscribe and share my newsletter - make sure you come back for more top tips on getting the most out of LinkedIn!

If you need more help or advice with anything LinkedIn related, I’d be delighted to hear from you. Please send me a DM on?LinkedIn?or email me at?[email protected]