How to Sell Into the Enterprise
Frank S. Pierce
Three-time CMO with enterprise sales expertise in Financial Services, Retail and Tech
Catch this week's Funnel Vision podcast: https://bit.ly/3X700Sa
3x CMO with enterprise sales expertise in Financial Services, Retail, and Tech Frank Pierce and Mikael Dia discuss how agencies can get out of the SMB space and secure upmarket clients.?
HIGHLIGHTS:
Preparation is essential in sales
How to identify the right stakeholders—and the impostors
Be respectful to executive assistants and team members
The enterprise sales framework isn't what agencies expect
Determine what truly matters.
Bonus insight: Timing is everything
Connect with Mikael - https://www.dhirubhai.net/in/mikaeldia/
Connect with Frank - https://www.dhirubhai.net/in/frankspierce/
Strategic Partnership Managing Director at Acxiom
2 周Excellent episode of Funnel Vision here. Frank S. Pierce reminds us of the often neglected basics that are important to sales.