Sell Digital and Physical Products Online

Everything is easy nowadays, yes it is. It has definitely become easier to sell anything online be it a physical product or a virtual product. Nowadays it's super easy to start a product sell online and make money in seconds, well it seems like everyone is doing the same strategical business. You must be wondering if everyone can do it then why not you? wherein it's clearly simple, and most of all beneficial.

Wait, I'm not saying that you can't achieve your dream whilst doing your job. Hold on, don't quit your job to start selling products or services online. Trust me you can do both at the same time, online endeavor yields positive results, remember the approaches that you should take.

Count me the same, even I'm from that many other head counts who wish to start up their own business in one single step. I have a very straightforward question for you, have you thought of your selling areas? (This is something that you need to ask yourself before you head off on your journey. Are you going to sell digital or physical products?, Yes / No)

All right, let's take an example if you want to sell both, in this case, you need to learn about the online world. Yes, consider the range that you would like to pick, and think about the areas you would like to enter. Make sure on giving more than 100% in every single inch of work, yes spread your wings wider enough to grab the best from the market. Don't forget to do everything in your power to reach out to your target customers and translate your every effort into real profits. I don't want to sound cheesy, but yes this is TRUE!

Focus on the below three aspects

• Seeing is believing, Buyers want to see things in very clear aspects, which means that they need to see things in actions. Wondering how? Make sure you set it up close, as close as possible with as many angles as possible. Sell with multiple actions/angles, make sure that you show it - show it - show it until you're satisfied with the work you wished to do so. Add various demonstrations, maybe a tutorial layout, or something like a walkthrough window for the user, or count any customer journey/experience feedback with your system. Eventually, with the above actions, a user will be able to picture themselves easily.

• Customers want to mitigate risks, Some of the Zappos have been really successful because of a product buyer-friendly process flow, be it the policies or any customer support actions. We all know the trouble of what it’s like to wear a shoe that doesn’t feel right, correct? Create a simple flow for every buyer, from base search to the closure of product purchase, be OK GOOGLE for them, and leave them with zero hurdles. Do remember, buyers everywhere value great customer service, have an eye on reducing the complexity of virtual/physical products sold as this only intensifies for things bought virtually as well on physical deliveries. Think of the backward process of a product purchase, Money-Back-Guarantee, arg I know that is the riskiest part but how about giving it a second thought with a positive frameset? ?“If you’re not satisfied, return it for a full refund.” Maybe a good move? Trust me there is nothing better than a better UX copy, your one word can make a deal in a fraction of seconds. These phrases make buyers feel as though they have a way out if their purchase is not satisfactory. If you don’t, you run the risk of buyers starting to feel invested before learning something won’t work, which leads to frustration on both ends. Think wisely, and take a leap on the basis of what your customer needs.

• The buyer looks for good words, yes they like to hear from others, Never have reviews been so important as they are now. Customers want every piece of information before a product purchase, be it a negative or a positive response. Every customer would like to check product/service reviews, customer experience reviews, and return/cancellation reviews from different platforms. Now is a time to focus more on the technology, lean into your reviews. Post them everywhere you can, on the website, WhatsApp (communication channels), or any other platform. If they are on neutral platforms like Google, Facebook, or any channel, engage with them more often. Respond to all reviews be it negative or positive by offering thanks — and taking ownership of shortcomings.?Always remember to ask for feedback from customers. The more reviews you have the better views you sell you get, always have 40+ star ratings on your products. Don't forget even in 2022, buyers want to see how people like them feel about the product or service.?

Industries winning with 'Virtual Sales', I'm sure you know about this :)

Many companies have switched their sales into the virtual format, no doubt these industries finding the success by switching to virtual sales. Companies are openly talking about open sales on their social platforms, websites, and their blogs as well. We engage and work with clients on an everyday basis who sell a huge range of products/services online via B2B & B2C (yes, there are many others..)

Let's play a game, and spot the solutions below?

Which are the two industries that have more barriers to selling online than most, and are actually finding great success?

Write your answers in the comment box...

P.S: Don't forget to share this article :)

Much Love, MS