??How to Sell Courses Online: Tips and Best Practices

These days, nearly every brick-and-mortar business maintains an online presence, whether in entertainment, sports, or healthcare. If your company isn’t online, does it truly exist???

The digital era opens up great opportunities not just for retail but also for education. If you’re an expert in a particular field, there is an excellent way to monetize your knowledge: creating and selling courses online.

According to statistics, 46% of students prefer online learning, or at least some portion of it.

Is it worth selling courses online?

According to Radix, the projected value of the global eLearning industry is expected to reach $350 billion by 2025. So, is selling courses online profitable? Yes, it surely can be.

Besides, conducting any type of course, corporate training program, or coaching session online offers numerous advantages:

? Selling courses online allows to reach a global audience without being restricted by geographical boundaries, which expands their market potential significantly.

? Clients have the flexibility to choose a convenient learning pace and schedule. Students can study from home or while traveling, fitting learning around work and family commitments.

? Businesses do not require a physical location. This allows companies to slash overhead costs like rent, utilities, maintenance, and property taxes.

? Companies can automate a wide variety of workflows. Automated systems can handle student enrollment, course delivery, knowledge assessments, and basic customer support, significantly reducing the administrative workload on employees.

Where can you sell courses online?

??Online course platforms come with all the necessary tools to create and manage all types of eLearning programs, track performance, process payments, and handle multi-channel marketing and customer communications, all in one place.

Take SendPulse, for example. Using the platform’s intuitive builder, you can develop cohesive, high-quality online courses, as well as a stunning website and landing page to showcase your expertise to your target audience. Using SendPulse, you can effortlessly gather prospects’ contacts, leverage segmentation to engage them with personalized messages, accept payments through your website or chatbots, conveniently manage all student data from a built-in CRM, and make your eLearning business run like a well-oiled machine.

??Course marketplaces

As the name suggests, these platforms are dedicated to selling a variety of online courses across different fields. Typically, such platforms not only provide robust tools for creating and selling your courses online but also let you reach your target audience more quickly and effortlessly.

??Self-hosted online course website

If you have your own website, selling your online course directly from it can be a great option. While this route might be more costly in terms of both money and manpower — since you’ll likely need to hire developers to bring your vision to life — it comes with some significant perks.

Tips for successfully selling courses online you can find on our SendPulse blog: https://sendpulse.com/blog/selling-courses-online