How to Sell to the CFO and Win the Deal...

We just released today's podcast, which focuses on the issues with selling into the finance department and, specifically, the Chief Financial Officer.

My guest?is an expert at working with CFOs because he spent his career first as an accountant at Deloitte for over six years. Now, he is leading a sales team that sells into finance.

What you will learn:

• What the CFO cares about most (it is NOT cost).
• How to approach a CFO.
• How do you get them comfortable with your product?
• How do you get them to share what matters most?

Bonus:

Chris looks for the top things in Great Salespeople and what questions he asks to determine their future success in sales.

You can listen to the interview on iTunes or Spotify

or Watch it on YouTube

This is one interview you want to hear.

If you want more of what is working today in B2B sales, listen to Sales Questions Brutally Honest Answers - PodCast and The Sales Leadership Show / PodCast revenue management collective