How Self-Employed Estate Agents Can Justify a Professional Fee

As a self-employed estate agent, you give so much more than the traditional agency. Your services are bespoke, adept, and offer a whole new level of efficiency.

At Newman Property Experts, our self-employed agents can and do charge a higher fee – and for good reason.

In this article, we’ll explain why your services are worth more when you’re a self-employed estate agent and why you can charge a higher fee when you work with us.

1.????You Offer a Personal Service

One of the biggest reasons why you can charge more as a self-employed estate agent is because you offer a truly personalised service.

You are the seller’s single point of contact – and you’re an expert in everything they need. Since you can limit the number of properties you take on at any one time when you’re self-employed, you can give your sellers more care and attention.

You can get to know them and their circumstances in detail, so that everything you do is in their best interests.

When a seller works with you, they should never feel like they’re at the bottom of the pile. Doing what’s best for them and ensuring their sale goes through smoothly is your top priority – and that level of service comes at a price.

2.????You Are More Available

Availability is one of the most important things for a seller. Taking calls from their estate agent at work isn’t always ideal, especially if they work shifts or long hours.

It also isn’t the best way to get things done quickly, as most people have to wait until they get home before they can get things done properly.

But, as a self-employed estate agent, you don’t just work 9-5.

You can be available to sellers on weekends, evenings, and any other time outside of normal office hours. It’s one of your biggest unique selling points!

Sellers will value your flexibility – and, trust us, they’ll be willing to pay for it.

3.????You Are a Marketing Expert

Self-employed agents don’t just list properties online and lazily wait for the phone to ring. They are marketing experts.

As a specialist in selling homes in your niche[1], you’ll know every trick in the book when it comes to digital marketing, content marketing[2], email marketing, video and social media marketing and direct mail!

Since you can give more attention to your properties, you can develop bespoke marketing strategies for every one of your sellers – and you’ll have time to implement them to perfection.

For sellers, your marketing expertise can attract more buyers resulting in a higher sale price and a quicker sale.

4.????You Are an Expert in Negotiation

Another one of your many skills as a self-employed estate agent is your ability to negotiate.

Because of how you market your properties (to inspire the right amount of competition), you can, and will, achieve the best price for the seller when you have good negotiation skills.

But your negotiations won’t stop there. You’ll also be dealing with the process from sale to completion, so you’ll be liaising with solicitors, the buyer, and many others.

Negotiating better deadlines is part of your offer – which can lead your seller to a quicker, smoother sale[3].

Summary

When you work as a self-employed estate agent, you need to know your worth. You can charge a professional fee for a reason.

When a seller chooses to work with you, they expect a better service than an ordinary agency can provide – and the right seller will pay for the added value.

Think you’ve got what it takes? Learn more about becoming a self-employed estate agent at Newman Property Experts.

Or contact our friendly team today and get your FREE partner prospectus.