How to Select a Brand Name for Your Startup?

You can't just change your brand name again, once it's picked, it's final and will stay as your identity to the business for your customers almost forever. Choosing a brand name is an important decision that can have a lasting impact on your business. A good brand name is memorable, relevant, and appropriate for your target audience.

Here are some important things to consider before choosing your naming your startup:

>> Relation -- You must consider the relation of the name for both your audience and your product or offerings.

>> Ease -- The name should be easy to spell, pronounce, translate and remember. Moreover, it should be easy to market and promote.

>> Simplicity -- The name has to be small and precise. It should be able to accommodate the size of the label, prints, packaging, etc

>> Positivity -- The name has to sound positive. It cannot be an offensive or cursing word. It should be able to up-bring and stand in the class of the business

>> Availability -- Most importantly, the name has to be legally available. Check the domain availability, trademark availability, related alternatives, etc.

Here are some tips that you can use to name your business:

>> Be Creative -- Don't be afraid to invent words. For. eg. Kodak. It doesn't have any meaning, it is just a made-up word and easy to pronounce

>> Use Keywords -- Search for relatable keywords for your business and mix them up. For eg. Airbnb, is a combination of the words "air" and "BnB" which stands for bread and breakfast.

>> Use Synonyms -- Try out similar words or use different language. For eg. Nike, refers to the Greek Goddess of Victory.

I hope these tips help you to choose the perfect brand name for your startup. If you have any questions, please don't hesitate to reach out to me at [email protected] and +91-9029916916