HOW TO SELECT THE BEST COLOURS FOR YOUR BRAND

Are you a startup and thinking about Branding? If yes, this article is for you.

Do you find the color blue to be comforting and soothing? Do you get anxious when you walk into a yellow room? Color has long been thought to have a powerful effect on moods, feelings, and emotions by creatives and designers.

"Colors, like features, follow emotional changes," artist Pablo Picasso once said.

Color plays an important role in how your brand is perceived. Whether you’re a fashion, cosmetics or jewelry brand trying to connect to a youthful audience or a furniture outlet or medical supplies store, you can study about color meanings to help you better attract and connect to your ideal customer. In this how to select the best colours for your brand article, we’ll explain what color psychology is and educate you on the color meanings for the most popular colors used.

What is Color Psychology?

Color psychology is the study of how colors affect perceptions and behaviors. In marketing and branding, color psychology is focused on how colors impact consumers’ impressions of a brand and whether or not they persuade consumers to consider specific brands or make a purchase.

Your feelings about color are often deeply personal and rooted in your own experience or culture.

Here’s a good example, while white color is used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern countries.

Example 2 - Orange is unlikely to be your favorite color as an adult if you wore a sweater one day as a kid and your friends mocked you.

A color can have multiple meanings for you at times. For instance, you might decide to wear an orange blouse one day because:

-??????It improves your mood.

-??????You are ready to take action and are feeling creative.

-??????You'd like to make a statement.

Choosing the right colors will help boost your brand perception, whilst selecting the wrong color schemes can harm your brand image. For example, if you use the wrong colors for your content or visual identity, it will be less readable and difficult for your audience to follow. You could also risk being simply ignored.

Here are Colors and their Meanings

Red: is associated with boldness, attention-seeking excitement, passion, danger, energy, and action.

Blue: is associated closely with stability, safety, sea, sky. Stability, harmony, peace, calm and trust. Vice versa, blue can also carry some negative color meanings such as depression and can bring about a sense of coldness.

Orange: is associated with creativity, adventure, enthusiasm, success, and balance.

Green: is associated with nature, money, growth, fertility, health, and generosity. It also carries some negative associations such as envy.

Purple: is associated with Nobility, power, luxury, wisdom, and spirituality However, excessive use of the color can lead to feelings of frustration. Some describe its excessive usage as arrogant.

Yellow: is associated with happiness, positivity, optimism, and holidays but can also be used for deceit and warning.

Pink: is associated with femininity, playfulness, immaturity and unconditional love.

Black: is associated with mystery, power, elegance, and sophistication. On the other hand, can elicit emotions such as sadness and anger.

?Gray: is associated with neutrality and balance.

Brown: is associated with comfort, security and a down to earth nature.

White: is associated with innocence, goodness, cleanliness, and humility. However, white also has a negative side where it symbolizes sterility and cold

If You have been wondering which colour is best suited to your values and those of your brand. You can use this Color psychology guide to help build a strong, relatable brand. That will connect you with the ideal customer and also strengthen the customers trust.

Even though there are common colors used in many specializations, such as blue in health care, you don't always have to follow the rules. Consider using color schemes that portray what you want your brand to stand for or how you would like your customers to feel when they interact with your brand.