How To Be Seen As An Authority In Your Niche

One of the most common questions I get asked is about how you can build your brand and be seen as more of an influence and authority in your niche.

I love sharing actionable tips that you can start using today, so that's what I'm sharing here for you... 10 tips to get you positioned powerfully and profitably as an authority in your niche.

(I’m always up for answering your specific questions on this too, so please message me with any questions that you’ve got).

So, let's start with WHY building authority is important:

·   Why is it important to be an authority in your niche?

·   Does it feel important to you?

·   How important does it feel?

·   What difference do you think it’ll make when you’re seen as an authority?

·   What will it do for your business? What outcomes? Impacts?

My answers would be:

??  We want to be seen as credible.

??  We want to be seen as someone who posts interesting, thought provoking and relevant content.

??  We want to be seen as reliable and consistent.

??  We want to be seen as knowledgeable.

??  We want to be seen as someone with content worthy of sharing.

??  We want to stand out in a crowded space.

So ask yourself what might be stopping you as being seen as an authority in your niche?

All of these reasons amount to ONE thing………TRUST!!!!

When we share information we are more credible and trustworthy.

So my top 10 tips for how to become an authority are…

1. Have an opinion

No one wants to follow someone who sits on the fence. You can’t possibly tick everyone’s box. Your opinion doesn’t have to be right or wrong in everyone’s eyes but, it has to be right or wrong in YOUR eyes.

Be seen as a thought leader.

2. Show up and be present

There’s no point having an opinion and being a thought leader, and keeping it to yourself!

Wherever you choose to hangout, whether that be Instagram, Facebook, LinkedIn… show up regularly.

3. Write a book

...The most permanent business card you could hope for. Writing a book in your niche is a great way of demonstrating that you’re an authority. By putting pen to paper you’ve acted and you’re putting your thoughts out there.

And yes I’m working on this one too, so watch this space.

4. Speak on a Stage

Don’t panic this doesn’t have to be a literal stage to 1,000’s of people…...well not yet anyway ??

But find a platform and share your valuable content.

I’ve spoken on stage to 1,000’s of people and don’t get me wrong, did the lead up and delivery excite me??? Err to be honest it was pretty daunting and I needed to be pushed, but the outcomes have always been amazing. It’s always accelerated my business and brand.

So start small, host a small zoom room and work your way up. I promise you the results will be epic.

5. Design a Methodology to Support your Ideal Client

Build a framework that demonstrates your knowledge, skills and message and get it out there.

Those who work with me know I love an acronym and that I always break my teachings down in a simplistic but powerful way.

These frameworks have become mine and what I’m so often known for.

6. Do Guest Experts and Podcast Interviews

Find people (ahem - me!?????♀?) and go live in their group. People will seek you out for your opinion.

If you’re sharing value, my stage is yours

7. Be Seen to be Hanging Out with the Right People

Hang out with those who carry weight in your niche. Find opportunities to collaborate with others who share your values and build partnerships.

8. Do Live Video

Come on, get out from under the desk, there’s no need to hide from no. 8. Get a grasp of that imposter syndrome and the more you do it, the more confident you’ll get.

I cannot stress enough the MASSIVE difference doing live videos has made to me, my brand, my confidence, my clients and not to forget my REVENUE.

9. Create Shareable Content

Produce credible content with value and not only will your audience read and value it, they’ll want to share it too.

10. Be SOOOO Good At What You Do, People SHOUT About You

Testimonials, case studies, reviews, recommendations all speak volumes towards your credibility.

Don’t work really hard at getting results with your clients and forget to ask them to shout about it and you.

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