How to Secure Successful Leads on LinkedIn

As an entrepreneur, or perhaps a small business owner, you will agree with me that LinkedIn is one of the useful social media platforms you can use to generate organic leads and convert them into clients to make more revenue.

Yes, it takes time—maybe not really—but with the right set of LinkedIn actions, you can close one or two business deals.

With millions of businesspeople and thought leaders using this platform, it is a goldmine for productive networks for connection, engagement, and lead generation when done correctly—with a strong emphasis on correctly.

In my research into how entrepreneurs can increase their lead generation on LinkedIn, I came across a 2E2C model, which I will be outlining in this article for you to internalize and test out.?

What does 2E2C mean in context? It is just a guide to developing a strong network on LinkedIn, with the acronyms meaning - "Explore, Engage, Connect, and Communicate."

With this model, I presume you must have accomplished the fundamentals, such as optimizing your profile, establishing goals, and having something valuable to offer—a business. After that, all you need to do is set aside an hour per day to transform your LinkedIn profile from a dull scrollable page to a landing page that a connection can only access by acting.

Let’s start right away and not waste any time.?

Explore

The word explore simply means to inquire into (to research). In this aspect, you need to explore your target audience and customers. Look into their interests, methods of operation, pain points, and potential areas of value to them in the context of their business, among other things. By being aware of this, you can be sure to target those who can exchange money for the value you are trying to offer. Using LinkedIn's search feature, you can also look up connections, companies, jobs, and other things your prospects are in relations with.?After which you can use the information gathered to useful used in the following step of this framework.

Engage

You can attract your target audience to your page using various methods, for instance, comment on their post, share their post with your thoughts, tag their post or mention them using their quotes or opinions. With this, you're connecting with your prospects by depositing a piece of memory in their minds.

A better way to get engagement is by sharing stories and writing persuasive content. Stories connect with readers emotionally and give them a sense of empathy for your post, either the customer's story or your brand journey. As you have done the first point well enough to know your target audience, you then create content that resonates with them, provides solutions to their pain points, and positions your small business as an expert in the field. Engaging videos, thought-provoking articles, and eye-catching visuals can help you grab attention and increase your reach. When you are consistent with your engaging content and add relevant CTA, you're on a pathway to building a strong connection and leads that will yield you a good ROI in no time.

Connect

Now is the time to meet your target audience for the first time, just like having a first physical meeting with a friend you met online. You wouldn't want to start on the wrong note, I guess. So, when sending a connection after one or two engagements with your target audience, you might want to spike it up with a common interest or experience. For example, if you commented on a post that was inspiring and engaging, you can add a bit of the post to your connection message to create a common ground for accepting your request.

Another fantastic way to connect with people of like-mindedness and potential customers is to join the relevant LinkedIn group. You can create a profitable connection with a LinkedIn group relevant to your niche or industry when you share valuable content and insights and share resources that are helpful for the members of the group.

Communicate

Communication is a two-way thing. Your message to your new connection should be the one that prompts a response. This will facilitate communication between you and your new network, which may result in the development of positive relationships. Rather of trying to sell value, it is more successful to stimulate a reaction in communication by providing value immediately away or by posing insights of common interest. Make sure you include the appropriate call to action to further your objective at the conclusion of each communication step. If, for instance, you are offering an e-book on how to use social media to sell quickly, you may ask your lead to express interest by responding to your message with "I'm interested." Once they do, you have qualified them to reach your target.

After reading through this article's model, your next step is to give it an attempt over over the next few days and share your results in the comment area. This will serve as a catalyst for others to give it a shot after reading your testimony.

Feel free to share this with your connection and friend and dont hesitate to show your kind gesture by following me David Alonge