How To Search Effectively On LinkedIn?

Have you ever noticed that the results of a LinkedIn search are not always entirely relevant?

The search algorithm is not very efficient. Did you know this?

But, you need to learn little tricks in order to take full advantage of its potential. Especially when it comes to the search.

Basically, LinkedIn wants you to pay for its Sales Navigator tool, which gives you access to results with much better granularity.

Don’t use LinkedIn’s main “keyword” search bar

I recommend that you do not search for a keyword using the main search bar.

Suppose you want to find people in “Marketing” positions. Use the “Title” filter to search for the word “Marketing” or “Marketer”.

What if you want to target people that are working in the marketing industry? Use the “Industry” filter to search for the word “Marketing and Advertising”.

The only reason to use the main search bar is if you are looking for a specific profile, and you know their name. Got it?

Use “title” to qualify your prospect

Obviously, there are other alternatives to the main search bar. Most of the time, if we are looking to prospect, the aspects that would be of interest to us would be:

• What the person does.
• The industry.
• The company.
• The size of his business.
• The prospect’s seniority.
• Their geographic positioning.
• If the prospect is in a decision-making position.

The size of the company, the seniority of the prospect, and their status as a decision-maker are only accessible with the Sales Navigator search function. Therefore, we’re not gonna look into that in this article.

Regardless,?the title is much more useful when targeting prospects. In my opinion, it is even the best qualification tool that you can use in a LinkedIn search.

Search by region to personalize your LinkedIn search feature

This tip is straightforward, yet effective. When you get thousands of inaccessible results in a search (by typing “Marketers” for example), you can simply refine your search by entering a region in the Location filter.

What is absolutely amazing?is the fact that LinkedIn gives you the opportunity to target the audience thanks to their?titles, their position in a company, their interests, or job functions. It is a very?powerful tool. Obviously, don’t forget that you need to define a target, a persona, because it is the key to finding your ideal customer.

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