How Scotcash achieves their growth ambitions with STV

Sharon MacPherson, CEO of Scotcash, is seeing a 60% increase in customer enquiries as a result of her marketing on STV.?

TV advertising is a powerful way for SMEs to boost their sales, revenue and website traffic in both the short and long term.? STV is working with businesses like Scotcash, a Glasgow-based finance company, helping them to achieve fantastic results through accessible STV advertising.?

Sharon MacPherson, CEO of Scotcash, first joined the STV Growth Fund 4 years ago to achieve her business' ambitious growth plans. Sharon now sees STV advertising as an instrumental part of her marketing approach going forward.

Raising Scotcash’s profile? ?

People love watching TV. In fact, adults spend on average 11.4 hours watching commercial TV every week, making it the perfect way for businesses to reach consumers.?

Sharon is harnessing the power of TV advertising and is raising her business’ profile through our wide-reaching channel. With a massive 3.2 million Scots tuning in to STV every month, Sharon is gaining access to new audiences, and is seeing a significant growth in customers getting in touch as a result of her advertising.?

“Since advertising with STV we’ve seen a 60% increase in customer enquiries, and most of them are from new customers who haven’t worked with Scotcash before. We’ve got access to an audience that we wouldn’t have had before.” – Sharon MacPherson, CEO of Scotcash. ?

Check out the video below to hear more about the fantastic results that Sharon is seeing from her STV advertising.

Ongoing support from STV ?

STV supports Sharon throughout every stage of her TV advertising journey, from creating her adverts right through to scheduling them around some of Scotland’s best watched programmes. STV account manager, Ronnie, is always on hand to provide expert advice to help Sharon achieve the best possible results from her campaign.?

“Our account manager, Ronnie, has been fantastic. He’s been with us every step of the way, guided us through our whole campaign from start to finish, provided expert insights and advice on moving forward with the campaign.” – Sharon MacPherson, CEO of Scotcash ?

TV is the most effective advertising medium for making businesses famous due to its visual and creative characteristics, therefore, having an impactful advert is another key driver for achieving success.?

Our award-winning in house creative agency, STV Creative, work closely with Sharon on the creative side of her advertising, helping her to bring her business to life, and put her business front of mind with Scots. From taking the initial brief, to producing an impactful advert, STV Creative work closely with Scotcash to ensure that they grab the attention of Scots and encourage direct response from their advert.?

Check out Scotcash’s new STV advert below, produced by STV Creative.

?Moving forward with the STV Growth Fund???

The support from the STV Growth Fund plays a massive part in making TV advertising affordable and accessible for Scotcash. This helps Sharon maximise her budget with advertising funding. Growth Fund support helps businesses advertise over a longer period, appear through even more adverts and reach even more customers across Scotland.?

“The STV Growth Fund really made it more accessible for us as a small business. We see it as an instrumental part of our marketing approach going forward.” – Sharon MacPherson, CEO of Scotcash.?

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Just like Sharon, you can benefit from our accessible and affordable STV advertising and achieve fantastic results for your business with the STV Growth Fund.?

Drop us an email at [email protected] to kickstart your STV journey. Or visit stvgrowthfund.tv for more info on our Growth Fund support.?

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Source: Thinkbox 2021. BARB Jan-Jun 2022, 09:30-24:00, individuals, excluding repeats.