Important YouTube Analytics to Track

This article is originally posted on Social Champ

If you manage a YouTube channel or are thinking about starting one you have probably heard of YouTube Analytics. But what is it, exactly? And how can it help you grow your channel and engage your audience? Here are the answers to all your questions. 

What is YouTube Analytics? 

YouTube Analytics is one of the most powerful features available for content creators and businesses on YouTube. 

With the key metrics such as views, watch time, and engagement, you can get a better understanding of what videos are resonating with your audience and make more informed decisions about future content.

YouTube Metrics to Track 

YouTube channel Metrics

As a YouTuber, it's important to track your channel's metrics in order to gauge your success and growth.

1. Subscribers 

Of all of the metrics, subscribers are perhaps the most important. These are the people who are actually watching your videos and supporting your channel. According to reports, your subscribers watch videos twice as compared to non-subscribers, so your main focus should be on building a subscriber base. 

2. Real-time Viewer

Real-time viewers are one metric that you can use to see how many people are watching your channel at any given time. This number can fluctuate depending on the time of day and the content that you are posting, but it's a good metric to keep an eye on.

3. Top Videos 

 Top videos are a great way to see which content is resonating with your audience and which videos are being watched the most. By analyzing your top videos, you can get a better understanding of what your audience is interested in and what type of content they prefer.

4. Channel Views 

Channel views are one of the most important metrics for YouTube's success. They indicate how many people are watching your videos and can be a major factor in YouTube's algorithm. 

YouTube Reach Metrics 

As a content creator, it's important to understand your audience and how they are finding your content. Luckily, YouTube provides creators with a variety of reach metrics to help them track their success. 

1. Impressions 

The impressions show the number of times your thumbnail shows on the user’s screen. The data on impressions shows which videos on YouTube were distributed and what made them successful.

2. Impressions -Click Through Rate (CTR) 

It determines the percentage of impressions that turned into viewers. Impressions are the number of times your video has been seen. The click-through rate (CTR) is the number of times people have clicked on your video divided by the number of times it has been seen. 

3. Traffic Sources 

 There are a few different traffic sources you can measure: 

• Direct traffic: viewers who type your URL into their browser 
• Referral traffic: viewers who click on a link from another website 
• Search traffic: viewers who find your channel through a search engine