How to Scale Your Company Without Fear
It’s a new month and the rent is due. Tomorrow is payday, and you’re the one that has to sign the checks. Last night, while you were sleeping, your credit card was charged for the software used to run your business.
In business, expenses are a constant. Each day on the calendar brings a required expense. It can feel like the drain at the bottom of your sink.
Each time you make plans to scale your company, the thought of additional expenses bounces you into retreat.
Nothing pulls the mental speed brake on your growth plans harder than the fear of not being able to cover overhead.
Wouldn’t it be great if your revenue had the same predictability as your expenses?
What if every day, week and month you checked your bank account, there was more money than before. At the end of the month, you always had more cash left over. All of a sudden, these expenses would start looking like investments, yielding a predictable return.
It’s not only a great idea, it’s the only way you're going to strip the fear out of scaling your company.
A scalable system that generates predictable revenue supercharges your confidence. It’s also a key ingredient in transforming from self-employed to business owner.
Machines Create Predictable Results.
Your company can run like a “New Customer Machine.”
A New Customer Machine turns every:
- $1 you spend in advertising into $5 of revenue.
- 25 calls you make into $2,000.
- 100 emails you send into $1,500.
- 10 visitors into $400.
- 100 webinar attendees into $3,500.
- 5 consultations into $7,500.
At each company, the vehicle may look different, but it’s always a system that creates predictable revenue. Consistent input leading to machine-like results.
It may not be a straight line. $1000 in advertising may turn into 500 visitors. Which leads to 50 webinar attendees and 10 appointments. That becomes 2 new clients with a lifetime value of $2000 each. That means every $1 you spent on that New Customer Machine turned into $4 of revenue. What do you think will happen if you double your advertising investment next month?
While it may be simple, it’s not easy. It will take work to engineer your own recipe for turning strangers into customers at scale. But, this may be the most important planning you ever do for your company.
It’s this straight line to cash that gives you the confidence to scale your company.
$1 in, $2 out. Over and over again. Day in and day out.
It takes the fear out of revenue generation and lets you focus on the optimizing the team, products and process.
I don’t know about you, but that’s the kind of business I want to own.
Do you know the kinds of things you can do when your company is throwing off more cash each and every month?
Imagine expanding your impact by creating gainful opportunities for your team members. Imagine investing in opportunities that revolutionize your products and reaching 10x more customers.
Without the burden of making ends meet, you can be present for your family and loved ones and take the time to build an exceptional life.
Your business should serve you, not the other way around. If freedom, impact, and growth are what you really want, you must build a New Customer Machine.
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If you're interested in systematic, unstoppable revenue for your company, check out our proprietary webinar that will show you how to how to scale your sales without taking on investors or borrowing money: