How to Scale Your Business With Minimal Effort
I‘m always on the lookout for articles with the potential to positively change a business. What’s your take on the following points I came across recently?
If you want your business to grow, at some point you’ll have to think about scaling it. Scaling it isn’t exactly the same as growing it, though they are often used interchangeably. Growth refers to adding resources and increasing your revenue in a linear fashion. You double your number of offices to double your number of customers, for example. Scaling means increasing your revenue without a substantial increase in the resources used.
For example, email marketing is a great way to scale. You write one marketing email and it can be seen by 100 people or 100,000 people, without any extra effort from you. Scaling is a way of efficiently using your resources to increase revenue, without incurring additional costs—or only incremental costs.
Here are some tips to effectively scale your business with minimal effort.
1. Keep it simple
Processes that are overly complex take more time and energy. They also come with a higher risk of errors. Scaling your business doesn’t have to be complex—in fact, complexity can often slow progress and waste your time.
Keep your processes simple. That will help you not only maintain control of your business, but enable your employees and your customers to understand what you do and to buy in. If it seems too complicated, avoid it.
I’d be really interested to know your opinion. Check out the full article here and then I’d be happy to discuss with you by phone ((08) 9474 5155) or email ([email protected]).