How to Scale Your Business with a marketing budget of $20k/mo

Hey there,

I wanted to share some insights specifically for those of you operating with a monthly marketing budget below $20k.

If that's you, read on for how you can effectively scale your business with this budget.

Let's dive in. First, let's talk about agencies. If you're working with under $20k a month, they're likely not the best fit.

Your best bet?

Dive into LinkedIn and start identifying the best freelancers out there.

But the big question is, who do you pick and what roles are you hiring for?

Here are the roles you should focus on:

1. Retention (Email Marketing) - $3k: Your priority here is to build out your core flows, but nothing overly complex. Think along the lines of Welcome, Abandoned Cart, Post Purchase sequences. With a likely smaller email list, there's no need for a big monthly package. Opt for a more tailored flow package, something under 6 emails.
2. Acquisition - $3k/mo: It's a challenge to find an agency within this budget that offers more than media buying. But here's the thing - you can't scale without a solid media buyer AND a creative strategist. It's a must-have combo for growth.
3. Video Creative - $3k (this can vary): But just having media buying and creative strategy isn't enough. You need strong video creative. UGC, TikTok-style videos with catchy hooks - these are vital for your brand. And no, I'm not just talking about customer testimonials. These should be engaging and make an impact.
4. Ad Budget - $10k+: This leaves you with a bit over $10k for your ad budget. My advice? Use it wisely. You should be able to test at least 3 creatives a day at $100 per creative.

Finding the right team is tough, but this is where I can help.

If you're struggling to build the team you need, reach out to me directly.

I'll help you assemble the right team for your business.