How to Scale Up Your Online Business Without Creating More Content!

How do you scale up your business, without adding more content?

I’m in the process of writing my goals for the next year and one of the areas that I chose to focus (from the current year’s focus-areas) is to scale up the business.

The truth is that scaling your business should be one of your focus area EVERY YEAR.

This is where you make more money.

While there are many ways, I’d like to focus on two ways –

1. Send more of your target audience to your products
2. Take your products to more of your target audience

No, these are no play of words. There is a profound difference.

The BEST part is that here we are not talking about creating more products. We are talking about getting your products to meet more people.

Read all the way to the end of this post, and let me know if you need my new course!

Let us look at these two strategies in a bit detail.

SCALE UP STRATEGY 1: DRIVE TRAFFIC TO YOUR PRODUCTS

Even if you have ONE product (you should be building a funnel soon) – even if it is a $7 ebook – you can increase sales by driving traffic – people from your target group, who are likely to buy – to your product’s sales page.

Once your readers are on your blog, considering your content is of insane value to them, they will soon be looking for a product you’d want them to buy.

We will not get into details of traffic strategies in this post, but here are 3 that you should be thinking about, and if not already, start implementing.

Traffic strategy 1: Search Engine Optimization

SEO is the primary weapon of getting traffic for every blogger.

It is also the organic (and free) way of getting a constant stream of people on to your blog.

Two areas to focus for SEO are,

1. What you do on your site when you create content (On-page SEO)

For a blogger, this is writing the blog post. You start with a keyword. A word or phrase that is your core topic of your blog post.

You use your keyword in your blog title, URL, sub-headings, and in the content. Plus, you also use few key-phrases related to the same blog post topic (called long-tail keywords) in the content.

In fact there is a simpler way to do this.

Use one of the WordPress plugins such as YoastSEO. As you type content, this tool continuously shows you what to do in order to get a good ‘SEO score’. It’s Traffic Light Signal based indication is easy to follow. Aim for all greens.

This is how it looks –

Figure 1: YoastSEO plugin for on-site SEO compliance

As a bonus, it also rates your content on Flesch Reading Ease scale and tells you exactly what you need to make your content better (psst.. it also helps you create the sitemap xml file that search engines need to index your blog posts).

YoastSEO is the plugin with a perfect tool to help you write for humans as well as for search engines!

Neil Patel shares his cheatsheet for on-page SEO here, which I highly recommend.

2. What others do about your site (offsite SEO)

This relates to how other sites in your niche treat your site. When you post high quality content, naturally other sites in your niche start pointing to your blog (either root domain or any particular post).

These are the ‘back links’ you get for your blog.

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