How to scale live chat with lead scoring

You've heard it before: today’s buyer has evolved. The rise of smartphones, messaging apps, and other technologies has led to a new set of expectations for buyers. They can get exactly what they want in real-time, on-demand, whether that’s scheduling a ride, booking a place to stay or renting a movie.

What does that mean for B2B marketers and sales teams?

Forms and lengthy follow-ups are out. Live chat and real-time conversations are in.

Thousands of businesses are embracing this reality. This explains the explosive growth of live chat companies like Intercom. Intercom is the leading solution for live chat proven to help you generate sales qualified leads.

This opportunity comes with difficult challenges though. From our experience at @madkudu working with some of the best B2B companies: we've seen that handling live chat is not always an easy story with a happy ending.

Sales teams usually get excited by the opportunity to speak with more leads. But they quickly realize that most conversations are started by unqualified leads/customers/free users. They spread thin on many conversations and miss the real opportunity to have a quality conversation with the few people that matter.

On the other hand, automated chat bot messages is an easy way to scale live chat. But it creates more friction for customers (how is it different from filling up a form?) and it does not convert leads optimally.

To share our experience and the best practices of modern marketing teams, we're doing a webinar on this topic of unlocking modern marketing plays to allow you to schedule qualified calls while you sleep.

Brian Kotlyar, Head of Demand Generation at Intercom and Francis Brero, CRO at MadKudu, will share the top 5 plays they see modern marketers use on live chat solutions like Intercom, and they’ll give you a rundown of how MadKudu designed their Intercom integration to make it easier than ever to scale live chat.

If this is relevant to you, we'd love to have you join us the 20th of June!

Click here to register