How to Scale Facebook Ads?

Hey wassup!! 

Saurabh Bhatnagar this side. 

On The 2nd Episode of The Alpha Marketing Show, we talk about Facebook Ads and how to scale Facebook ads?

The biggest superpower you have when you work with Facebook ads is SOCIAL PROOF.

If you have Social Proof in your Facebook Ads, 

The quality, power, and conversion of your Facebook ads turn to beast mode.

Now, How can you increase Social Proof, and what does it mean by Social Proof?  

Imagine you are showing two Facebook Ads. 

Ad 1 has three likes, one comment, and one share. 

Ad 2 has 1009 likes, 110 comments, and 63 shares. 

Then on which ad are you going to show the trust factor as a consumer, of course on Ad 2. Right?

But why?  

Because you can see how many people have engaged with the content, this is what social proof is all about. Going by the engagement of Ad 2, you will be having more inclination towards it. But there is a small issue. 

When it comes to building social proof for a particular ad, it takes time. But why? 

Whenever you run an ad, people will know it's an ad. You will redirect them to your landing page. There will be a call to action button. "Sponsored" will be written on the ad content. So your audience engages less. 

Think about yourself. How many times did you engage with the Normal content of a brand?

versus 

How many times did you engage with the ad content of the brand? 

So how do we go ahead?

So now I will tell you the strategy of how to build a KILLER MACHINE !! 

Sounds Interesting. Right? 

So, for example, you put up content on your Facebook page. You Boost that content. Am not talking about ads. Boost that content. 

There will be no call to action. It will show as an ad. But without a call to action, it will look more like content to the audience. So what is going to happen?

Chance of your audience engaging with your Boosted Content increases. Hence after some time, you will see a surge in Likes, Comments, and Shares of that particular boosted post. 

So, in short, we are gathering social proof for that boosted content. 

 Now, open that ad ( boosted content ) in a new tab.

When you open it in a new tab,

Go to the URL, and there, in the end, you will find a 15-16 digit number.

Copy it. That's the id. 

Next got to the Dashboard of your Facebook Ad Manager. Now start creating a new ad. 

1st you set a campaign. 

Then you create an ad set. 

Then you come to Ad Creative section. 

Next, you click on the "Create an Ad" Button. 

Over there, you have to click on the option " Use Existing Post" On this, they will ask you for the post ID. Now you remember, that you copied a 15-16 digit numeric code from the URL of your boosted content. 

Paste it over there. 

Now you boosted content with a powerful social proof that will now use as an ad. And your killer machine is ready.

You will realize that this particular practice will reduce the cost of your Facebook Ad Conversions.

Hurray !!

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Please Note - This article was originally a podcast episode that was posted on Saurabh's channel (links below) & it has been transcripted & posted here by Saurabh's team.

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This original podcast was posted on:

Apple -https://podcasts.apple.com/us/podcast/facebook-ads-massive-secret-of-growing-your-social-proof/id1547972600?i=1000505888302

Spotify - https://open.spotify.com/episode/5qWXyYuequdtRI9slHmbNu?si=T2Ij-qiGQWSYMlTFHAAJPg

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(Online Workshop) *The 3 Step Copy & Paste "TFP Formula" That Makes Me $3,815 a Day!! Free Signup - https://sbu.saurabhbhatnagar.com/fb-special