How to Save Universal Analytics Historical Data

In 2023, Universal Analytics stopped collecting new data.

Let's do it another way this time. In the format of Q&A. But if you to read in peace, then here.

Why do I need historical data? What's so special about it?

A) You can see seasonal trends, for example, by month, quarter, or year;

Maybe they buy better in Q3 and don’t have such a need in Q2 because it`s cold yet.

B) You can identify increases or decreases in audience, traffic, conversions, revenue, and other indicators;

Traffic is an unstable thing, and there are some trends for people's interest in your product or service.

Of course, life will never be the same, we all need better days, but you have data, so you can analyze it and make decisions more effectively.

C) analyze the impact of specific actions or campaigns and identify weaknesses, opportunities, and threats.

You had a good PPC campaign, and if you want to get great traffic again by recalling times when traffic was high and finding the accountant who was in charge of PPC, you can probably return those good times. Same with revenue and conversion. Plus, SWOT is useful when you are planning a new campaign.

Okaaay. What can you do?

Reports on it. Old or new one. It depends on the magician.

1. Audience reports allow you to learn more about your users, including their age, gender, language, country, city, device, browser, operating system, interests, and more. Use this report for segmentation, personalization, and targeted advertising.
2. Traffic reports show where your users are coming from: their sources, channels, campaigns, keywords, links, and more. Use this report to evaluate the profitability of your marketing campaigns and optimize your traffic acquisition strategies.
3. Behavior reports show how users interact with your website or app, including their login pages, sessions, time on site, return rates, bounces, events, goals, and more. Use this report to analyze the user experience, identify problems and opportunities, and improve your products and services.
4. Conversion reports help you understand how your users achieve their goals, such as purchases, registrations, downloads, subscriptions, and more.

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