How Satisfied Are Your Customers?

The ability to satisfy your customers and to gain customer loyalty is the critical determinant of your success in driving sales and growing your business.

There are 5 levels of customer satisfaction, all based on the degree to which you meet customer expectations. The higher the level you achieve, the more you will build customer loyalty and the greater your success.

1. Level One: Does Not Meet Customer Expectations

The level where the business is deteriorating. The level where there are no customers.

This is a level of rapid deterioration and something needs to be done urgently to revive your business.?

Your business is in need of CPR!!?

2. Level Two: Somewhat Meets Customer Expectations

The expectation of the business is to barely make ends meet and to stay afloat in business by just meeting the minimum requirements of customers.

This level is a level of non-survival as everything deteriorates if no action is taken. There is no constant in this universe and the attempt of this stage is to gain stability.

At this level, customers are just getting their products and have no real satisfaction or dissatisfaction. There is no brand loyalty or brand consistency.

If a competitor demonstrates that it can and will do more than merely meet their expectations, your customer will very quickly become an ex-customer.

Moreover, if you fail to meet their expectations, they will leave and give their customer loyalty to someone who can.

There is no consistent following or loyal customers.

3. Level Three: Meeting Customer Expectations

At this level, customers are getting exactly what they paid for. At this level, they are not getting anything more or anything less than what was promised.?

They are getting what was promised to them and with no problems and complaints.

The level of service is as expected and is nothing that can make the experience memorable. It is what the majority of the clients would expect to have from a business, product or service.

This level of service is still in the dangerous area as nothing in the business stays the same, and if you are in this zone, then by default, the business will slowly actually go down.

It is very important that you start identifying the areas that people are just content to have your product or service and look at how that can be improvised.

The whole model of this business is status quo and no progress or expansion can be achieved if this continues to be the state of this business and its outlook for progress.

4. Level Four: Delight Your Customers

This is the level where now the business starts to create loyalty in the mind of clients.?At this level, you start getting followers and loyal customers and promoters.

At level four, you now start to not only provide what was promised but you give them something extra of what they did not expect. Something that comes to them as a surprise.

Always be thinking what are you currently doing to make this happen for your clients?

What do you currently have in place to create these delightful experiences?

What can you do to create these delightful experiences?

How can you monitor that this is what they want from your business?

How can you get ideas from your clients on what worked and what did not work for them?

By achieving this level, you have now started to touch the emotional level for the clients.?

This level truly starts to demonstrate how much you care about them.

A customer served at this level is truly delighted. Not only have the customer’s basic needs been met or exceeded, but they have been touched emotionally.

Once customers have enjoyed this experience, you will gain customer loyalty. It will be very difficult for a competitor to pry them away.

When you delight your customers, you are on the way to creating an exceptional and highly profitable business.

There are countless cost-effective ways to delight your customers and build your customer loyalty. It can be as simple as a follow-up phone call.

No wonder it brings a smile to their face!

The greater your success in delighting your customers and providing good customer service, the greater success you will enjoy in your business.

5. Level Five: Amaze Your Customers

This fifth level of customer satisfaction is what will propel your business above and beyond.

It requires you not only to meet and exceed your customer’s expectations?but to delight and amaze them.

What experiences you have had that totally amazed you as a client and what was its impact on you?

When you are able to amaze your customers regularly, you will be in a position to dominate the marketplace.

You will achieve remarkable rates of revenue growth and profitability.

If you want your business to thrive, this is the only level that you must be at for your business. The only guaranteed way to survive in business is by being at this level.

Examine your own business. How might you amaze your customers? What things could you improve?

If you need help with ideas and ways to dominate your market, join my Business Expansion Formula Training today!