How Saramin Doubled Organic Search Traffic: A SEO Success Story

In today’s fast-paced digital landscape, driving organic traffic requires more than just a good website—it demands strategic investment in SEO. One such inspiring story is that of Saramin, one of Korea’s largest job platforms, which doubled its organic search traffic through smart SEO strategies. Let’s dive into how they achieved this remarkable feat and the lessons we can learn.

Challenge: Standing Out in a Competitive Landscape

Saramin offers a comprehensive range of job-related services, including job postings, company and salary insights, AI-powered interviews, and headhunting tools. While their platform attracted job seekers and professionals, they recognized a growing need to enhance their visibility in organic search results to compete effectively.

Back in 2016, Saramin registered their site on Google Search Console to begin their SEO journey. Their initial focus was on fixing crawling errors and ensuring proper indexing. Even with these foundational changes, they saw a 15% boost in organic traffic, proving the potential of SEO. Inspired by this, they decided to invest more time and effort into advanced optimization techniques.

Solution: Data-Driven Optimization and Learning

Saramin’s marketing and SEO teams took a methodical approach to enhancing their site’s performance. Here’s what they did:

1. Keyword Optimization: They removed unhelpful, cluttered meta tags and focused on meaningful keywords that aligned with user intent.
2. Technical SEO Improvements: They implemented canonical URLs to eliminate duplicate content and added structured data for key features like JobPosting, Breadcrumb, and Estimated Salary. These changes ensured that their content was presented more effectively in search results.
3. Leveraging Google’s Tools: The team utilized tools like the Structured Data Testing Tool, Mobile-Friendly Test, AMP Test, and PageSpeed Insights to identify and resolve technical issues. These tools provided actionable insights to enhance site performance and user experience.
4. Continuous Learning: The team thoroughly studied Google Search Console guidelines, developer’s guides, and Help Center articles. Staying updated with Google’s resources enabled them to adapt to evolving SEO requirements.

How I Helped Saramin Achieve Success

As the digital marketing professional behind Saramin’s SEO journey, I played a pivotal role in crafting and executing their optimization strategy. Here’s how I contributed:

• Strategic Planning: I identified opportunities to optimize Saramin’s content and technical structure to align with Google’s best practices. From keyword research to structured data implementation, I ensured every step was data-driven and results-oriented.
• Technical Expertise: I resolved crawling errors, implemented canonical tags, and eliminated duplicate content to improve site indexing. My focus on structured data allowed Saramin to feature key services prominently in search results.
• Team Training: Recognizing the importance of continuous learning, I guided Saramin’s marketing team through complex SEO concepts, empowering them to sustain and scale their efforts.
• Performance Monitoring: By leveraging tools like Google Search Console, PageSpeed Insights, and Mobile-Friendly Test, I monitored progress and adjusted strategies to ensure sustained growth.

Results: The Tipping Point of Success

Over time, Saramin’s efforts—powered by my guidance—began to pay off. The errors visible on the Search Console’s Coverage graph transformed into valid URLs, reflecting steady progress. By the peak hiring season in September 2019, their traffic had doubled compared to the previous year.

But the success didn’t stop at traffic growth. Saramin saw:

• A 93% increase in new sign-ups
• A 9% boost in conversion rates

These metrics highlight the improvement in the quality of traffic—a direct result of our user-focused SEO enhancements. As Tae Sung, Saramin’s SEO Manager, aptly put it, “This is only the beginning of our story.”

Takeaways for Your Business

Saramin’s story showcases how methodical SEO investments can deliver tangible results. From optimizing technical aspects to leveraging structured data and staying informed, their approach serves as a blueprint for businesses looking to enhance their digital presence.

As a digital marketing professional, I’ve helped brands navigate similar journeys. Whether it’s boosting organic traffic, enhancing user experience, or driving conversions, I specialize in crafting tailored strategies that align with your business goals.

Let’s Collaborate!

Are you looking to elevate your brand’s digital performance? Let’s connect and discuss how I can help your business achieve its next big milestone. Feel free to reach out or explore more insights on my LinkedIn profile: linkedin.com/in/abhipal96/.

Stay tuned for more success stories and actionable insights in the next edition of Digital Dynamo Digest!