How Salesforce WhatsApp Integration Can Transform The Way Businesses Engage with The Global Clientele?

Salesforce is known for its high-end customer-centric services and solutions. With every product launch and acquisition, and partnership, Salesforce keeps touching the milestones of world-class services.

In the recently held Dreamforce 2022 event, Salesforce announced its strategic partnership with the most popular messaging service provider in the world, and it is WhatsApp.

The aim of this partnership is to empower Salesforce customers to connect & build stronger relationships with their customers and offer new messaging experiences. It will definitely revolutionize the Salesforce integration services .

Some Facts on Messaging, Branding, and Customer Relationship

According to a report released by Salesforce, messaging has emerged as one of the most preferred channels of communication. Almost 66% of people prefer to communicate with businesses via messaging.

Messaging enables customers to get an on-time response and establish personal interaction with businesses at their preferred channel. Messaging delivers richer and more personalized communication between businesses & customers.

Benefits of Salesforce and WhatsApp Integration

• The integration enhances the communication capabilities between businesses and customers.
• Businesses can deliver modern, personalized, and well-integrated communication experiences to their global customers.
• The integration between Salesforce and WhatsApp will establish highly interactive engagement between consumers and businesses across commerce, marketing, and service channels.
• Businesses can easily activate their customers via Salesforce Genie – a real-time CRM – and offer their customers highly personalized experiences across multiple fortes such as marketing, services, and commerce.
• The integration empowers businesses to strengthen their support services, facilitates seamless & personalized communication with customers, empowers the service team to provide real-time support to customers’ queries and accelerates the sales process.
• Integration facilitates real-time data of consumers who interacted with brands via WhatsApp ads on Instagram and Facebook. It enables final consumers to experience one-to-one, fast, simple, and personal messaging experiences with businesses.
• Businesses can revert to customers’ queries, provide best-in-class support, and promote & sell their products, services & solutions.
• Overall, the integration between Salesforce and WhatsApp guarantees users increased engagement, strong customer loyalty, a greater level of convenience, enhanced interaction level, and a higher satisfaction rate from both the brand and the customers.

How Salesforce and WhatsApp Integration Help Businesses Increase Revenue, Customer Engagement, and Customer Loyalty?

Integration of WhatsApp with Salesforce and its different products gives assurance of the best-in-class customer service messaging and support promotional messaging. The personalization achieved through this integration enables businesses to transform business and customer relationships to the next level.?

Apart from seamless engagement on WhatsApp, accelerated sales, and real-time support, Salesforce WhatsApp integration comes with myriad benefits. Some of them are as follows –?

Building Customer Journey

The business user can effectively create messages for specific customers and send & manage connections with them with the help of journey builder and WhatsApp.?

Personalized Conversation with Marketing Cloud CDP

Businesses using Salesforce CRM can establish marketing-driven real-time communication with customers on the WhatsApp channel. WhatsApp can easily leverage the AI capabilities of the Salesforce platform and help companies personalize customer engagement based on previous conversations, promotions, recommendations, and more.

Leveraging AI & Automation

Connecting with customers on WhatsApp brings business and customers closer. Through this integration, businesses using Salesforce can optimize the support wait time and improve efficiency by leveraging the power of automation and Artificial Intelligence.

According to reports, Automation and AI improve?customer satisfaction by 30% ?and enhance agents’ productivity by 27%.?

Customer Satisfaction

Salesforce comes with custom message templates including images, videos, product catalogs, etc. The in-built messages play a pivotal role in increasing interactivity between customers and businesses.

Salesforce customers can now send the details of their products and services to their customers on WhatsApp and initiate conversations.

Improved Privacy

Salesforce and WhatsApp both are known for their highly encrypted and strong privacy policies. The WhatsApp messages shared with customers and sent by businesses are highly encrypted by a single encryption protocol.

Salesforce WhatsApp Integration – The Conclusion

We hope this post has provided you with insightful details about the new integration between CRM and messaging app. If you are looking to hire a Salesforce integration company , you have to wait till December. The integration between Salesforce and WhatsApp businesses is expected to be available by December 2022.