How Salesforce Health Cloud Can Improve a Company’s Performance in the Healthcare Industry

In the post-pandemic era, the global healthcare industry has witnessed a major technology-led transformation. Cloud platforms are revolutionizing how healthcare companies are improving patient care and medical outcomes. As more healthcare providers face challenges like limited resources, cloud solutions like the Salesforce Health Cloud are enabling flexibility by scaling up cloud resources.

70% of healthcare companies have moved from legacy systems to cloud-powered platforms in 2024. This percentage is projected to increase to 90% by 2025. With the Salesforce Health Cloud platform, healthcare providers can focus on improved patient care and operational efficiency. Additionally, this cloud platform eliminates organizational silos and drives connectivity between various healthcare departments.

Here's a look at how Salesforce Health Cloud is transforming the healthcare industry.

What Is Salesforce Health Cloud?

By definition, Salesforce Health Cloud is a cloud-powered healthcare platform designed to improve patient-provider relationships. Built on the efficient Salesforce CRM platform, this tool provides healthcare companies with a single unified view of their patient data, thus enabling them to personalize patient care according to individual needs.?

Here are some of the crucial patient information that enables them to personalize patient care;

• Patient contact information and preferences
• Health condition
• Prescribed patient treatment
• Patient’s health history
• Doctor’s appointment history

Here are some of the core features of Salesforce Health Cloud that set it apart from other cloud platforms:

1. The unified patient record feature provides a single centralized view of each patient – including their medical condition, treatment method, and health-related information.
2. The customer engagement feature allows healthcare providers to provide one-to-one patient care and address their concerns through personalized care.
3. The Electronic Health Record (EHR) and Claims integration feature enables seamless sharing and exchange of healthcare data.
4. Clinical insights and analytics feature helps in generating actionable insights through data analytics, which in turn is useful for:

• Predicting health risks.
• Detecting diseases at an early stage.
• Personalizing treatment methods.

5 Benefits of Salesforce Health Cloud?

How does Salesforce Health Cloud benefit healthcare companies? Here are some of its business benefits:

1. Personalized patient care

To personalize patient care, healthcare providers need seamless real-time access to patient data including their previous medical complications. However, the challenge is to unify patient information from disparate systems or sources.?

With the Salesforce Health Cloud platform, healthcare companies can unify all patient-related data under a single umbrella. This enables doctors and medical practitioners to view individual patient data from a single location – and recommend the right treatment method.

Additionally, by integrating with EHR records, this cloud platform empowers healthcare teams to improve the patient experience and their medical outcome.

1. Improved patient experience

Patients and their family members often face a lot of hassles across tasks like getting a doctor’s appointment or retrieving their medical records. This can seriously impact the overall patient experience.

Patient experience is critical for healthcare providers to deliver optimum care to patients. This means that patients must at any point, be able to:

• Access their medical records.
• Schedule their doctor’s appointment.
• Access any health-related resources.

With the Salesforce Health Cloud, healthcare companies can improve patient experience and engagement levels. By integrating multiple “siloed” systems across the organization, this cloud platform can gather and present comprehensive data to engage with patients (on any device) and boost personalized care.

1. Improved payer experience

Health insurance companies (or payers) also want to streamline the patient experience by assisting them financially when they need it the most. With most cloud platforms, insurance payers are unable to access patient information easily. This is largely due to the presence of disparate systems and complex processes that can delay payouts.

This is no longer a problem with the Salesforce Health Cloud platform. Here are some of its payer-specific benefits:

• Support for common data points used in insurance claims processing.
• Integration with multiple payment methods for faster insurance settlements.
• Quick resolution of insurance claims and disputes, leading to quicker payouts.
• Seamless communication across multiple channels.

1. Pharmaceutical innovation

To improve patient outcomes, healthcare companies need pharmaceutical companies to continuously innovate and produce high-quality drugs. On the other hand, pharma companies need to be competitive with reduced drug prices and efficient supply chains.

With an integrated CRM platform like Salesforce Health Cloud, pharma companies can connect and integrate operations including their:

• Supply chains
• Drug manufacturing
• Clinical trials
• Sales & Marketing

Additionally, the Salesforce platform can connect the entire customer lifecycle and engage with pharma distributors and suppliers. This helps in delivering faster patient services and building stronger relationships.

1. Coordinated patient care

As the volume of patients increases, healthcare providers often struggle to coordinate patient care across teams and departments. They need to maintain a balance between delivering quality care and commercial activities – like patient billing and insurance processing.

With the Salesforce Health Cloud platform, healthcare companies can easily coordinate various aspects of patient care by interlinking:

• Sales
• Business operations
• Patient services

This CRM platform ensures that all teams and departments are working in alignment and a collaborative manner. This reduces the chances of human errors in delivering patient care.

Conclusion?

With features like centralized patient data and integration, the Salesforce Health Cloud is enabling healthcare companies to improve their patient care and performance. This cloud-powered CRM solution has been a game changer for many healthcare companies in recent years.

You can also leverage the capabilities of this Salesforce platform and get started on this transformative journey.