How a Salesforce Consulting Company Can Empower Businesses With Newly Launched Capabilities of Salesforce Consumer Goods Cloud?

Unlocking Success for Consumer Goods Companies with Salesforce Consulting Services

In today's rapidly evolving marketplace, consumer goods companies face a myriad of challenges to stay ahead of the competition, retain loyal customers, and drive profitable growth.

The key to achieving these goals lies in the ability to harness data-driven insights, enhance customer engagement, and streamline operational efficiency. Salesforce Consumer Goods Cloud emerges as a game-changer for businesses in this sector, offering a comprehensive solution tailored to meet their unique needs and challenges.

In this post, we will discuss the newly launched capabilities of Salesforce CRM for Consumer Goods and explore how Salesforce Consulting Services plays a pivotal role in unleashing its true potential.?

Let's embark on this journey to discover how cutting-edge technology and expert guidance combine to revolutionize the way consumer goods companies connect with their customers and elevate their businesses to new heights.

What are The New Capabilities of Salesforce for Consumer Goods?

The newly launched features are special in many ways. They are introduced with the aim to help CG companies drive holistic growth, improve customer satisfaction, and to manage billions of dollars spent using Einstein AI automation.

The newly introduced features of the Consumer Goods cloud are backed by Artificial Intelligence that empowers your data and CRM capabilities.

The new features will enable service agents in the following manner –

Real Time Access

Service agents can access accounts in real time. It will also enable them to store and produce data uniformly. Access to all information in one place will streamline all interactions that the customer service team performs.

Improve Sales

The new capabilities of Salesforce Consumer Goods Cloud bring improvement in account sales and revenue. It empowers service agents to offer required and tailored customer services. Businesses will also experience effective integration of the tele sales capabilities that will help service teams grab & leverage up-selling opportunities.

Fast Case Resolution

The involvement of CG cloud with other technologies, such as Service GPT, will be a surprise for business users. Backed by AI, the Service GPT harnesses the power of chatbots, generated knowledge articles, and automated case summaries. And it will help brands in reducing costs, improve the efficiency of services delivered, and accelerate case resolutions.

Trade Promotion Effectiveness Dashboards

Get ready to access more valuable insights from your data. There’s good news for business users, and that is about Trade Promotion Effectiveness Dashboards. The service agents can now find these dashboards pre-built in the consumer goods cloud.?

Trade promotion dashboards help companies find the best-performing gross promotions. It will also mitigate inefficient trade spend and optimize customer business planning & forecasting.

Mulesoft Direct for Consumer Goods

Salesforce has also enabled pre-built integration of Mulesoft with Consumer-Goods Cloud. This pre-built integration will help the service team to connect the data stored in ERP and PIM with the CG cloud with the help of a few APIs.

Businesses can easily implement trade promotion management and enjoy promotion effectiveness. It will also help them optimize their Return on Investment.

Conclusion

The new AI, data, and CRM capabilities from Salesforce are a powerful set of tools that can help consumer goods brands drive profitable growth. By improving customer engagement, optimizing operations, and making better decisions, these capabilities can help brands increase sales, reduce costs, and improve customer satisfaction.

For more details, you can hire FEXLE, a Salesforce Gold Consulting partner . The professional guidance will prove highly beneficial for your consumer goods business.