How Salesforce is Changing in 2017

Salesforce is already a venerable solution for helping businesses navigate customer journeys and bring in revenue, the smart way. Their innovative approach to mapping the complexity of customer journeys in a multichannel, multi-touchpoint, always-on market has solidified them as the 4th largest enterprise-software company and first enterprise cloud company to reach a $10 billion revenue run rate.

But it’s only the beginning. In 2016, Salesforce acquired nine companies, accounting for roughly $4 billion in investments.

Six of these nine companies were focused on artificial intelligence, data management, mobile messaging, smart data discovery, data intelligence, machine learning, and predictive analysis. 

Salesforce is optimistic that enhancing CRM functionality with AI will result in $195 billion of increased revenue and $68 billion of decreased costs for customers between 2017 and 2021.

As Salesforce continues their push to reach $20 billion in annual revenue, 2017 represents the pivot from being ‘reactive’ (using Salesforce just for reporting and lead routing) to using Salesforce as a way to integrate systems, reduce duplicate data entry, provide more responsive customer care, insightful prospecting, and intelligent service. 

Interested in learning more? Check out this deeper dive into the changes Salesforce is making in 2017.

Very interested to get your thoughts on how these changes affect your day to day, your company, and your industry.

Post below in the comments, reach out to me at [email protected], or give me a call at 512-770-9148