How A Sales Team Can Save Your Business

Any business owner knows that one of the most stressful parts of running a business is having a bunch of employees without enough cash flow to sustain your business AND make profits. In a poorly run business, it's usually one or the other.

What’s even worse is knowing that you’re spending so much time and money on marketing, yet there still isn’t enough revenue.?

So, how do you get ahead?

Most times, the first advice you get is to look at your Ads, funnel, marketing strategy, the list goes on and on…

However, there’s often an overlooked, bright-as-day, practice that is common in any successful? business;

A sales team

But given the highly sophisticated marketing tools that exist online today, it’s no wonder you might have missed this as an option.

So why hire a salesperson?

Because there is something required to sell and to be successful that marketing simply does not have…

A human?touch

In any organization, sales plays a crucial role in the success of the business - which is to bridge the gap between the prospect’s needs and the service you’re offering with the ability to connect and satisfy those needs.

?Let’s have a look at some of the key ways a sales team impacts the success of a business:

?Conversion of Leads to Customers

In some cases, salespeople are dealing with already warmed-up prospects who are aware of the service(s) your business offers, through your marketing and or advertising efforts. And it’s the responsibility of your salesperson to close the sale - by providing the customer with more information, humanizing your company and brand, and helping to connect the dots, which ultimately leads to a sale.

Because salespeople interact directly with prospects, they have the advantage of being able to communicate at various touch points and tailor their offer to their audience in a very personalized manner.

?Also, to showcase their wealth of knowledge as the expert, which builds credibility and therefore trust enough to get a YES.

?Increased Business Revenue

If you’re familiar with sales, you would agree that upsells are one of the best ways to increase the value of a customer to your business.

You’ve successfully gotten them to say yes to your initial offer, but who says you can’t make another offer that clearly helps them with another and possibly different challenge they might have?

And all you need is a handful of customers to say yes, for you to double your business revenue.

You’ve probably heard the line “a buyer is a buyer is a buyer”. A good lineup of products or services as upsell options for your customer could be the difference between a business struggling to survive and another with explosive growth.

?Customer Retention

The idea of constantly signing new clients is always exciting, but ask any business owner, and they’ll be quick to tell you… repeat business is always the best, every day and twice on Sunday.

It gives you peace of mind and reduces the amount of stress and effort needed to generate sales

It’s also more cost-effective to retain customers than to win new ones.

Great salespeople create a long-lasting impact on the customer. Long-term customer relationships lead to repeat business, referrals and increase the brand’s awareness and credibility through word of mouth.

In addition, through techniques such as sales follow-ups, interviews, meetings, etc. the salesperson builds a positive relationship and gives the customer an opportunity to give feedback on their experience of the product or service. Creating a wealth of opportunities to develop loyalty

?Having a salesperson or sales team gives you the opportunity to know when a customer isn’t happy BEFORE the inevitable switching of service providers happens. If a client has a complaint or issue, it can be attended to and dealt with Right away. Most times, unhappy customers don’t complain, they simply switch to another vendor or provider and that’s bye-bye to recommendations or referrals.

?Conclusion

The truth of the matter is that whether it’s the 20th, 21st, or 22nd century, there’s one thing that has always and will always remain constant, it’s? the power of human interaction.

Lead generation processes are awesome - save you a lotta time, energy, and resources. It’ll even ensure you get the best quality leads.

But these leads (which we often forget) are human beings with mixed feelings about almost anything.

Sometimes we need that extra push, a transfer of confidence from the seller to the buyer, an assurance that they’re safe with this investment or that purchase. A little bit of back-and-forth nurturing of a prospect, answering lingering questions, and surfacing obstacles that can be tackled immediately - showing off your service and why it’s the best thing that’ll ever happen to them… can be the difference between and yes and a no.

As much as it is great to push a button and hundreds of prospects get the same or mildly different messages, it is nothing compared to the conversion rate that exists between an interested prospect having a conversation with your salesperson.

Whether you have a salesperson or even an entire sales team, you agree your business hasn’t been the same since you took that leap…

If you’d like to take that performance through the roof and boost your business revenue, Selling Lab has the perfect training solution to take your sales team from average closing rate to dangerously impressive.

Click here to book a call with me to find out what your salesperson or sales team can start doing today to skyrocket your profits.

Imagine how much your life could change if your business generated 2-3X your usual income, and your sales team closed more sales easily.