How is the sales situation of Denza Motors?

Recently, Denza?Motors announced that it sold a total of 10526 new cars in April, among which the Denza?D9 ranked first in sales of new energy luxury MPVs worth over 300000 yuan for four consecutive months.

Previously, the high-end MPV market in China was dominated by Buick GL8 for many years, but the arrival of BYD Denza?D9 broke this situation.

According to data from the China Association of Automobile Manufacturers, from January to March this year, Denza?D9 won the sales ranking with 24161 units, second only to Wuling Hongguang. The Denza?D9 has become one of the best-selling MPV models at present, with cumulative retail sales even surpassing the Buick GL8 during the same period.

In addition, Zhao Changjiang, General Manager of BYD's Tengshi Sales Division, has also revealed that many customers in Denza?have abandoned Lexus LM cars to buy BYD's Denza?D9.

And the gender ratio is still 8.5:1.5, and female users are already very high in MPV. This is because the turning radius of the Denza?D9 is only 5.9 meters, and the entire car's steering wheel, intelligence, and seat comfort are very female friendly.

At present, the large order of Denza?D9 has exceeded 70000 vehicles, and its monthly sales in March this year exceeded 10000, surpassing the Buick GL8 and becoming the new sales champion of domestic MPVs.

According to the previous brand plan, Denza?has planned five product categories: D, E, N, Z, and A, covering multiple categories of MPVs, SUVs, sedans, and urban sports cars. This year, Denza?will successively release two new SUV models, namely a pure electric 5-seater SUV - N7, and a 6/7-seater optional large SUV.

However, it is worth considering whether Denza's rise can continue in the SUV market?

After all, unlike MPVs, in the mid to high-end SUV market, it is already a red ocean. From an external perspective, Jikrypton 001, Xpeng G9, Wenjie M5, and Chang'an Avita are all piling up at a price of 30W+. Whether it's performance, configuration, cabin experience, or intelligent assisted driving, they are all unmatched today, and Tesla Model Y is in a price war to compete for market share; Within BYD, the price of the Tang EV of this brand has also risen to over 300000 yuan.

For Denza, this battle is crucial, after all, putting him back in the most intense home game, whether he can successfully return, the value of "comeback" is even greater.

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