How Sales & Marketing Has Changed in 2024

Hi all,

I have spent 21 years in marketing, and for the first 15 the marketing disciplines were stagnant. This meant that the role wasn't as skilled as it is today.

Social media burst on the scene (without anyone really knowing what to do with it other than hook up with their mates), and then YouTube became popular, with the adoption of a new revenue stream for anyone...content creation.

Then it went flat again, and then AI came onto the scene.

Although all of these activities became threats to some roles, sales and marketing teams adapted, and created roles and agencies that were specialised in a particular field, therefore creating more opportunities.

Here are my key takeaways of where I see sales and marketing today

Social Proof/Proof of Concept

Unless you want something on Amazon, people don't just buy from a service offering. They want social proof. Even with Amazon, we still check the reviews and star ratings, right? Social proof.

Personal Branding

Just my opinion, but I have proof to back it up. I posted recently about people in my network who inspire me.

When you are on LinkedIn and you see one of your connections post with an image of them rather than a faceless graphic made in Canva, do you know what they do from just looking at their face? I do. I can tell you what they do and who they do it for, even before they have said a word.

That's the power of personal branding.

Now, I have seen some crappy comments by some people saying they can't stand women (mostly) posting selfies on this platform. Wake up, these businesswomen are smart marketers! They want you to associate their image with what their brand stands for.

Try it, you might be surprised. I have a face for radio, so if I can do it - YOU CAN.

Content

This is an important point for me to get over to you.

• Your content should add value to your audience, nothing more initially.
• Within, or at the end of your content, start to tell people what you do for clients, answering the pain point of what your post was about in the first place.
• Remember to drop some personal stuff in there. We are not robots, we all get sick, we all have down days, we all celebrate wins and we all have hobbies. Show it. It makes you human and not a sales machine. Non-personlised sales machines don't work any more. An 80/20 mix is good.

Low, Mid and High Ticket Revenue Streams

If you create these within your offering and stick with the promotion of them...you will be successful.

People have different budgets, so having three caters for all.

Mine?

• ZERO TICKET: 250 tutorial videos in my marketing community. ALL FREE - Drop over BTW - https://marketing-training.co.uk/communities/groups/marketers-community/home?invite=6630ff0fb266d04eaf84308e
• LOW TICKET: My automation on LinkedIn to connect and message with your chosen content within LinkedIn's community rules. It never sleeps.
• MID TICKET: The above, but we create all content for you. A second one in this category is automation of other marketing tasks, and finally 1-1 mentoring after viewing my free courses.
• HIGH TICKET: I cannot discuss this yet, it will be launched in June. But it is helping traditional agencies change their model to the modern marketing model.

The Power of the Webinar

It's difficult to get in front of the camera for most of us, if not all of us. But if you want to raise your game then you need to get involved.

Let me tell you why.

• It builds ultimate trust. Spend 30-40 minutes on a webinar teaching your audience your speciality, and yes, they might go and try to do it themselves, but its more likely they don't have the tools or time and will ask you to do it anyway.
• It's predictable. After a few runs you should be getting figures like this:
• 10,000 invites
• 200 bookings
• 100 turn up
• 12 calls after webinar
• 4 clients at mid-high ticket ￡5k = ￡20k
• Resend the recording to the 100 that didn't turn up.

Finally, if you want a laugh, look at some of my bloopers from when I first started video.

See you next time

Much love

Dean

p.s. If you need any help with any of the above, you know where I am :-)