How Sales Acceleration Can Solve Common Productivity Problems
There is no doubt that the dynamics of B2B sales interactions is rapidly changing and continuously evolving. One of the key reasons for the changes encountered by sales organizations is today’s buyers are better informed than ever. They cover a significant part of the buyer’s journey themselves by thoroughly researching the products, solutions and competitors.
In a 2015 interview, Trish Bertuzzi, President and Chief Strategist at The Bridge Group, said the year 2016 would “be the year of modifications to the sales process to truly reflect how our buyers want to buy.” She emphasized the need for every interaction with the buyer to be well thought out and one that delivers value to the buyer.
After all, there is nothing preventing the client from going to a competitor if they do not get the level of service they desire.
When asked what trends and issues sales professionals will face in 2016, Jill Konrath, sales strategist, speaker and author of many best-selling books, said they will face a continued struggle to deal with increasingly complex sales processes and decisions, the demand from buyers to know more and the need to adapt their skill set in the advent of new technologies. When we combine these with the endless flow of information and distractions thrown at sales professionals daily, it will lead to a decline in their productivity — exactly what sales leaders are trying to avoid.
The Solution
The solution lies in making sales professionals more efficient by identifying time-wasting, non-selling activities and offloading them to support staff. In other words, the solution lies in Sales Acceleration.
Consider the following three questions:
- Are your sales cycles expanding instead of shrinking?
Yes! Then you need Sales Acceleration now.
Sales organizations operate in a fast-paced environment and, in order to stay ahead of competitors and maximize opportunities, it is essential to shorten sales cycles with less friction or process delays. It only makes sense that shorter sales cycles maximize revenue while motivating sales reps and improving productivity outcomes.
Sales Acceleration can help shorten sales cycles by removing tasks which prevent your sales teams from focusing on the customer and closing deals.
- Is your sales team wasting time on non-selling activities?
Yes! Then you need Sales Acceleration now.
Sales reps spend 60% of their time on activities other than selling. That impacts not just their sales numbers but also how they interact with customers and ultimately their ability to close deals quickly. The solution lies in making sales professionals more efficient by identifying time-wasting, non-selling activities and offloading them to support staff.
Sales Acceleration can help identify and support non-selling activities to get your sales people back to actively selling.
- Is your sales team empowered?
No! Then you need Sales Acceleration now.
The new kind of informed-and-knowledgeable buyer demands customized support and undivided attention at all stages of engagement. To ensure sellers meet these demands, it is important to equip and empower sales teams with the means to support buyer’s needs at all stages of engagement.
Sales Acceleration can help you empower your sales people.
Contact Us
Contact Sales Beacon to find out more about how Sales Acceleration can help close deals faster, empower your sales people and help them stop wasting time on non-selling activities.