How Sabi Nigeria Landed a Feature in Bloomberg and Transformed Its Fundraising Journey

What happens when innovation meets the perfect story? For Sabi Nigeria, a groundbreaking startup empowering informal traders across Africa, the answer was simple: they Featured on Bloomberg and doubled their fundraising success.

But this wasn’t just luck—it was the result of a carefully crafted PR strategy, designed to show the world (and investors) the magic behind Sabi’s mission.

Meet Sabi: A Startup with a Heart

Sabi isn’t just a business; it’s a lifeline for informal traders. These are the market women, shop owners, and small retailers who keep Africa’s economy alive.?

Sabi gives them access to affordable supplies through its digital platform, helping them grow their businesses and support their communities.

But even with an incredible mission and measurable success, Sabi faced a significant challenge: convincing global investors of its potential.?

It’s no secret that the Nigerian startup ecosystem is fiercely competitive, and for any company to rise above the noise, it needs more than just a great product—it needs trust, visibility, and credibility.

The Challenge: Winning in a Crowded Ecosystem

For Sabi, the stakes were high. They needed funding to scale their operations and reach more informal traders.?

Yet, in a crowded market where every startup claims to be the next big thing, how do you prove you’re different? How do you stand out to investors who are bombarded with pitches every day?

That’s where 9FigureMedia, the best PR agency for startups, came in.

The Turning Point: Crafting a Story That Resonates

At its core, PR is about storytelling. It’s about taking the raw ingredients of success—like Sabi’s impressive growth metrics and life-changing impact on small businesses—and turning them into a narrative that sparks emotion and inspires action.

Here’s how they did it:

1. Building a Powerful Narrative They started by highlighting what makes Sabi extraordinary. This wasn’t just about numbers—it was about people. They told the stories of the informal traders who relied on Sabi to grow their businesses and support their families. They showcased how Sabi’s platform was more than a tool; it was a bridge to a better future for countless individuals.
2. Getting the Right Eyes on the Story A great story is only as good as its audience. That’s why they targeted top-tier publications like Bloomberg, TechCrunch, and VentureBeat, as they were African business outlets that truly understood the regional impact of a company like Sabi. The result? A Bloomberg Sponsored Content that shone a global spotlight on Sabi’s growth, innovation, and potential to transform supply chains across Africa.
3. Proving the Vision with Data While emotions are powerful, investors also need proof. They developed data-driven case studies, infographics, and growth metrics that showcased Sabi’s impact in black and white. The message was clear: Sabi isn’t just a great idea—it’s a scalable, profitable, and impactful business.

1. Positioning Sabi as a Thought Leader To establish Sabi’s long-term credibility, they worked with their leadership team to publish thought-provoking articles and participate in interviews about the future of African trade. These efforts positioned Sabi’s executives as trusted voices in the industry, showing that they didn’t just have a product—they had a vision for the future.

The Results: A Game-Changing Breakthrough

When the dust settled, the results spoke for themselves:

• A Feature in Bloomberg: This wasn’t just an article—it was a statement to the world that Sabi is a company to watch.
• Doubling Fundraising Success: Armed with credibility and visibility, Sabi raised more than double the amount they’d previously achieved. Investors were no longer just hearing a pitch; they were seeing a proven success story.
• Social Proof and Market Positioning: Positive media coverage, glowing customer testimonials, and a polished online presence transformed Sabi’s reputation. They became more than a startup—they became a trusted brand.

Why This Matters

Sabi’s story is more than a tale of PR done right—it’s a reminder that great businesses don’t sell products; they inspire people.

For investors, Sabi’s Bloomberg feature was the reassurance they needed. For informal traders, it was proof that someone believed in their potential.?

And for the African startup ecosystem, it was another example of how the right mix of innovation, determination, and storytelling can move mountains.

What’s Next for Sabi?

With a renewed sense of confidence and an expanded pool of resources, Sabi is now scaling its platform to reach even more informal traders across Africa. Their vision of transforming supply chains isn’t just a dream—it’s becoming a reality.

Lessons for Entrepreneurs

If there’s one thing to take away from Sabi’s journey, it’s this: Your story matters. Whether you’re pitching to investors, attracting customers, or inspiring your team, the way you communicate your vision can make all the difference.

So ask yourself:

• Are you telling the world what makes you special?
• Are you sharing the human impact of your work?
• Are you getting your story in front of the right people?

Sabi did—and it changed their trajectory forever.

Closing Thoughts

At 9 Figure Media, they don’t just help businesses get featured in publications; they help them change the way the world sees them. Sabi’s success is proof that a well-told story can open doors, build trust, and drive results.

So, what’s your story?

You deserve to? create something extraordinary.