How Saarthi's AI-powered, Human-touched Solutions are Helping Enterprises Achieve Customer Centricity

How Saarthi's AI-powered, Human-touched Solutions are Helping Enterprises Achieve Customer Centricity

By Vishwa Nath Jha

CEO & Founder, Saarthi.ai


In today's competitive world, customer-centricity is a must-have for every banking and financial services company.

Customers are the lifeblood of these institutions, and providing personalized, seamless experiences across multiple communication channels is essential for building long-lasting relationships with them.

This is where Pravid.io comes in – an all-in-one communication management platform designed to help banking and financial services companies achieve customer-centricity and streamline their communication processes.?

At the heart of Pravid.io's approach is a commitment to customer-centricity and the power of personalization.

By weaving together all communication channels into a seamless experience for customers, Pravid.io enables banking and financial services companies to deliver the kind of personalized service that customers crave.?

Here's how Pravid.io helps businesses achieve customer-centricity:?

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MAIA - A Multilingual, Pre-trained Omnichannel Contact Center AI Agent

MAIA, Pravid.io's pre-trained omnichannel contact center AI agent, is designed with a human-centered approach.

By combining the best of AI and human expertise, MAIA delivers personalized, human-like interactions to customers, even at scale.

MAIA's advanced capabilities allow it to handle up to 4 million customer interactions in a day, making it the perfect solution for businesses looking to provide exceptional customer experiences while also improving operational efficiency and reducing costs.?

Personalization at Scale?

MAIA delivers personalized and seamless experiences to customers across multiple channels, while also improving operational efficiency and reducing costs. MAIA's human-centered design ensures that customers always receive a human-like interaction, even when speaking with an AI agent.?

Omnichannel Drip Campaigns for End-to-End Customer Lifecycle Management?

Pravid.io enables banking and financial services companies to create omnichannel drip campaigns for lead generation, qualification, KYC, welcome, collection, and retention of loan transfer requests, cross-sell/upsell, re-KYC, PTP reminder, live penal charges, legal notices, and many more highly focused enterprise communication solutions.

This allows banking and financial services companies to streamline their communication processes and deliver consistent experiences to customers throughout their journey.?

Live Agent Desktop for Humanized Interactions?

Pravid.io offers a live agent desktop that enables human call center agents to make informed conversations across communication channels. This ensures that customers receive a human touch when they need it most, while still benefiting from the efficiency and personalization of Pravid.io's AI agents and omnichannel drip campaigns.?

Seamless Integration?

Pravid.io seamlessly integrates with third-party systems, making it easy for banking and financial services companies to incorporate the platform into their existing workflows. This ensures a hassle-free setup process and enables businesses to get up and running quickly.?

Real-Time Analytics and Recommendations?

Pravid.io includes an analytics dashboard that provides real-time insights and recommendations for improved communication strategies.

With the addition of live agent desktop data, businesses can get a complete view of their customer interactions and make data-driven decisions that result in even more human-like interactions.?

Multilingual Support?

MAIA and Pravid.io enable businesses to communicate with customers in 11 Indian languages, providing personalized communication in the language of their choice. This helps build stronger emotional connections with customers, leading to increased trust and loyalty.?

Enterprise-Ready and GDPR Compliant?

Pravid.io is fully enterprise-ready and GDPR compliant with the most popular and stringent industry standards such as ISO:27001, ISO:9001, SOC2, SOC1, PCI DSS, etc.?

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How Pravid.io is Revolutionizing Debt Collections at Leading NBFCs and FinTechs

Improved Operational Efficiency

Pravid.io's AI-powered MAIA can handle up to 4 million customer interactions in a day, making it highly efficient and scalable.

This reduces operational costs and enables businesses to handle a large volume of customer queries and interactions, without the need for additional resources.?

Leading customer-centric organizations trust Pravid.io with a seamless customer experience. In fact, the total number of call allocations has grown 2X in the period Oct'22 to Feb'23.

Total picked-up calls, a key metric for any customer-centric organization, has shown a consistent uptick with Pravid.io successfully communicating with over 4 Mn customers every month.

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Increase in total picked-up calls per month


Higher Customer Satisfaction?

Pravid.io's personalization at scale and omnichannel communication capabilities help lending businesses deliver a superior customer experience.

This leads to higher customer satisfaction and loyalty, which can result in increased revenue and market share.

Also, MAIA – the VoiceAI SuperAgent is pre-trained on nearly 400 user personas, enabling it to communicate with empathy, clarity, and subtlety.?

We have been able to maintain a CSAT score of 80-85 across sectors and use cases.

Reduced Turnaround Time?

With Pravid.io's omnichannel drip campaigns, lending businesses can automate and streamline communication processes, resulting in faster turnaround times for loan processing, KYC verification, and other customer interactions. This not only improves customer satisfaction but also helps businesses reduce operational costs.?

On average, our clients have experienced a reduction of 40% in turnaround time for debt collections.

Improved Compliance and Security?

Pravid.io is fully compliant with the most stringent industry standards such as ISO:27001, ISO:9001, SOC2, SOC1, PCI DSS, and GDPR. This ensures the security and privacy of customer data, protecting businesses from regulatory penalties and reputational damage.?

Real-time Insights and Recommendations?

Pravid.io's analytics dashboard provides real-time insights into customer interactions, enabling businesses to make data-driven decisions that improve communication strategies and enhance customer experience.

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Pravid.io real-time campaign insights

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In conclusion, Pravid.io is a powerful communication management platform that enables lending businesses to achieve customer-centricity and deliver exceptional customer experiences.

Its AI-powered MAIA, omnichannel capabilities, personalized communication, and seamless integration make it a one-stop shop for all communication needs.

With the added benefit of improved operational efficiency, reduced turnaround time, and compliance with industry standards, Pravid.io by Saarthi.ai is the ideal choice for lending businesses looking to stay ahead of the competition and deliver a superior customer experience.?

Ready to revolutionize your customer?experience?

Schedule a Demo Today


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Anup Kumar Shrivastaw

Lead Consultant | 14 years of experience in Web application development | Micro-services Architecture & Design | Python, Django, Django REST API, MySQL, AWS Cloud

1 年

Excellent article. It will definitely bring the revolution in Banking and Financial services.

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