How Running a Business Goes from Checkers to Chess for This Female Entrepreneur

In today’s podcast, MultiFunding President Lynn Ozer, aka SBA Queen, and I talk to Angela Pointon, Owner & President of 11outof11, a digital marketing agency that offers outsource content marketing services and HubSpot expertise and training. Angela tells us about what makes her tick and the inspiration behind her book, “Stop Blending In: The 7 Steps for Achieving Thought Leader Status and Standing Out in Your Field.”

She explains that when she was working for an agency, she was working 60-70 hours a week, commuting an hour each way and hardly seeing her then-very young children. While she climbed the ranks to COO, she was burnt out and took some time off to freelance before launching 11outof11 in 2017.

“Our business model is comprised of a lot of subcontractors – people who really own their own work-life balance and choose how much they want to work in their life versus spending time traveling or doing other things or spending time with family,” she said. “Being able to empower people to own that themselves and dictate that whatever that means for them is something that really makes me tick and gets me excited.”

The main topics of today's episode will be:

• What marketing expertise 11outof11 provides.
• How Angela thinks tools like ChatGPT will affect content creation.
• How Angela sets goals.

Here's a sneak peak of this week's episode:

Listen to the full episode here:

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