How to run viral referral contests with VYPER

Social media contests and giveaways are a tried-and-tested way to get people’s attention and increase your reach. However, not all such contests are equally successful.

So, what makes some contests go viral while others fail?

Well, there can be multiple reasons, but two common ones are not designing an engaging campaign and not providing the right incentives.

How can you avoid these issues, you ask?

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Well, you can use a specialized tool like VYPER to design and run viral contests and giveaways on social media.

Check out how it works in 72 seconds!

VYPER: Detailed Review

VYPER is a tool for creating and running viral social media contests and giveaways. It is also useful in creating rewards and referral programs for loyal customers.

It is a great tool for any marketer who wants a quick way to launch such campaigns without any hassle. It lets you create customized social media contests and promotions in less than a day.

Want to know more about its features? Let’s find out.

Visual Designer

The most prominent feature of this tool is its power visual designer interface that allows you to design your promotional content. From color and font to the actual content, you can customize all aspects of your campaign using this.

You can also choose to use a pre-designed template and make changes to it using this tool.

Image via VYPER

Campaign Templates

The tool comes with pre-designed templates for different types of campaigns (more details on that later). So, you don’t need to spend too much time designing your campaign or content. You can simply fill in the details specific to your brand and campaign and you’re good to go.

Want to know the best part?

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They cover all aspects of your promotional campaign and the social media content templates for each. From a template for launching the contest or promotion to a winner announcement template, they provide it all.

So, you can simply use their templates for all the different social media content that you need to post for the duration of your promotion.

Image via VYPER

Want to know more? Don’t worry, there’s a lot more that this tool offers.

Email Integrations

VYPER provides several integration options that can combine your social campaign with your email marketing. This means that you can also send email alerts and notifications to users about your contests and promotions.

Here are the email marketing platforms that VYPER can integrate with, which includes all major platforms that marketers use:

Image via VYPER

Overall, it is a great tool for running promotional social media campaigns and loyalty programs. And, it can be used by a startup and an enterprise alike.

Still not convinced?

Let’s take a consolidated look at all its key features, along with the pros and cons of using VYPER:

Key Features

• Has a visual designer to create engaging social media campaigns
• Provides pre-designed templates for your campaigns
• Templates come equipped with bonus actions that allow users to perform certain actions (share, follow, tag, etc.) to collect points
• Completely customizable campaigns with flexibility to change all design elements
• Cheating detection feature to identify people who are trying to cheat to win your contests
• Allows you to ban specific IP addresses
• Mobile-responsive designs
• 3 different display modes including a website widget, embedded forms, and landing pages
• Comes equipped with an in-depth referral analytics tool
• Automated emails
• Automated prize delivery
• Multiple prize types (placement, random winner, milestones, tiers and redemptions)
• Optional leaderboard
• Helps you start loyalty programs from scratch
• Integrates with all major email marketing platforms
• Allows you to add Google Analytics and Facebook pixel code to track users
• Has a social proof feature that shows users how many others have signed up

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Pros

• Their visual designer helps you to create campaigns faster
• Templates help with campaign design that saves time and improves engagement
• Integrates social media with email marketing by sending automated emails for your contests and campaigns
• Can be used by brands, agencies, and influencers alike

Cons

• Niche platform for creating giveaways and contests; does not cover other aspects of social media marketing

Pricing

You can try the tool for free initially (250 participants a month) but will need to upgrade to a paid version later once you start getting results. The pricing plans are designed keeping different levels of usage in mind.

PRO

If you have a small business and are only looking to generate up to 10k leads per month, then you can go with the PRO plan. This is priced at $49 per month. One additional feature that it provides over the free plan is that it allows you to build and grow your email lists as well.

ENTERPRISE

The next plan is the ENTERPRISE plan that is suitable for larger businesses. It allows you to generate up to 30k leads per month. It has all the features of the PRO plan with the additional benefit of white label services. You can remove all branding of VYPER, use subdomains and create a completely customized campaign with your own branding. This costs $149 per month.

AGENCY

The largest plan is available for $299 per month and is designed for marketing agencies. Agencies have much larger needs as they handle multiple clients, and this plan is designed specifically to meet their needs.

It lets you generate up to 120k leads per month and create up to 10 accounts for different clients. This means that you can use this tool for ten clients and help them run social media contests from one platform.

Image via VYPER

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Types of Campaigns You Can Create Using VYPER

Now that you know how useful this tool is, let’s explore a bit more about its use cases and what you can do with it.

Here are the different types of campaigns that you can run using VYPER:

Viral Contest/Giveaway

Create a social media giveaway to generate leads and improve your follower count. This usually involves inviting participants to like, follow, and comment on your post for a chance to win a reward. You can go one step further and ask them to tag their friends for extra brownie points.

Contests and giveaways like these usually get high engagement rates and result in increasing your brand reach.

Read more on Shane Barker's website.