How To Run a Successful Online Store in Germany: 3 Wishes for Expansion

Expansion into Germany can either make you or break you. How should you go about gaining the trust of the most cautious customers in Europe and creating a successful online store in Germany?

Are you attracted by the prospect of generating profit in the German market? Based on our experience with expansion, we have compiled 11 key specific matters that you need to consider in order to succeed.

You will learn what the German customer is like and why you should not forget to include Amazon and Ebay in your strategy. You will find out whether it is worth investing in link building or founding a GmbH (the German equivalent of a limited liability company).

Why set up an online store in Germany?

Germany is the fifth largest e-commerce market in the world and the second largest in Europe (after Great Britain). This country is one of the main drivers of the digital economy, and e-commerce there is growing at a dizzying pace.

How to win the trust of the German customer

Germans are considered to be some of the most cautious customers in Europe. Understand where their mistrust is coming from and you’ll win them over.

Most Germans prefer using local companies for three main reasons:

• they don’t want to have to wait a long time for their goods,
• they are not willing to pay higher costs associated with shipping from abroad,
• and they are not interested in having to deal with cross-border returns.

Full article here: https://www.dexfinity.com/en/online-export-en/how-to-run-a-successful-online-store-in-germany/