How to Run a Sticky Campaign on Pinterest
Pinterest is perhaps the best social media platform for running a marketing campaign that will linger with the readers. An interested audience there is very likely to convert into a buying customer.
If you are going to pool time, energy, and money into creating pins and boards then do so in a structured manner so that you may run a powerful sticky marketing campaign that will help you grow your business.
In any marketing campaign, you need to do the small things right. Do that and the agglomeration of such small things done right will create a tipping point that will propel you into a higher league. With ehesive.com by your side, you can succeed in creating sticky advertising campaigns with attractive returns on investment.
The great thing about a successful sticky campaign is that you will get many enthusiastic evangelists free. Great content is a powerful tool to get influencers on your side. Then they will gladly promote your brand. A wonderful cascade effect emanates from coming up with sticky messages. On Pinterest, you will have your pins shared by enthusiastic users if the pins hold some kind of appeal. Appeal…is not that the key to sticky marketing.
Here are 6 concrete steps that you can take to execute a flawless sticky marketing campaign on Pinterest –
1. Build your marketing campaign around one pin. You can use more, but even if you use multiple pins, your best creative will grab the bulk of the clicks. Begin your campaign with one first-class creative. Split test if you want to. Nevertheless, once you have settled on a pin then use only that.
2. If you are running more than one campaign, which, in fact, is a great way to go about Pinterest marketing, then ensure that you choose the right keywords for each campaign. Keep the keywords separate to avoid internecine cannibalization of views and clicks. Research on the best keywords with the most number of searches on keywords. Assess their usefulness for your brand, and if possible, get historical click-through data for your desired keywords.
3. While keywords are important, you must not lose track of the fact that Pinterest is an image-driven platform. Photos and images make Pinterest go.
4. Plan your Pinterest advertisement campaign to respond to a broad match criterion for search results. When you begin with 15-20 keywords that yield broad matches, you can tweak your campaign based on the results and data that you get from this campaign. You will get an idea of the keywords that are best suited to deliver results for exact matches.
5. Experiment with aspect ratios for the pins. Usually, vertical pins do better. They get eyeballs and re-pins. They are also more conducive to the very popular infographics.
6. Presumably, you have spent some time on Pinterest before testing the waters with advertising. If you have, then use your most popular organic pins for advertising. They have succeeded for a reason. They are STICKY. Go with them.
