How To Run Paid Social Audits + Meta Vs. TikTok Ads In 2023?

This week's Facqt ??Meta has an 86% confidence that mixed assets (images and videos) in your ads will yield to better results.

According to Meta , ad deliverables using both videos and images have a better chance of driving good results.

There are times when the audience has 3 seconds, 30 seconds, or 3 minutes to consume your ad. When you're delivering images, short videos, and long videos, you'll be able to maximize performance by giving your audience an optimal touchpoint with your brand.

Grab your coffee and get ready to learn:

• How To Run Paid Social Audits
• And, if you should choose TikTok Ads or stick with Meta Ads In 2023 (W/ our guest, Ben Heath !)

This video will teach you:

? Our playbook on how to run paid social audits, what to look for, and how to interpret that data! This includes:

• The structure of your Ads Manager (Ad Campaigns ? Ad Sets ? Ads)
• The ins and outs of targeting (Broad targeting, retargeting)
• How to improve your landing pages
• How to analyze your data
• Creative analysis, and more!

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Or check out the blog!

Facebook & Instagram Ads Expert, Ben Heath , CEO of Lead Guru , is our special guest on Straight Facqts this week! On the podcast, we ask the question:?

? Should we put all our efforts into TikTok Ads today or is Meta Ads still the place to be for advertisers?

We also discuss:

? What you need in order to scale on paid social

? Why not everyone is going to be able to scale with social media advertising

Listen to the podcast:

Here’s how? Hismile ?can brighten up their paid social performance. ??

Summary:

1?? Add captions. Have the audience be able to read along, especially in a sound off world so they can have better context.

2?? Shorten the video. If a 55-second video is your best performing video, most likely that means your short form videos aren't up to par.

3?? Keep it simple. Throwing in too many scenes won't feel natural and will be too much for the viewer.

Overall, don't sell it too hard. Authenticity is still what people look for on platforms like TikTok. So, having an?authentic message?is going to resonate with the audience better and improve your?conversion rate too.

data.ai (by Sensor Tower) just came out with a 90+ page report on the status of social media. The takeaway? A Year-Over-Year increase in how much time people spend on social media apps.?

Meta reps on Mondays, Tuesdays, Wednesdays, Thursdays, Fridays, Saturdays, Sundays, & Yesterdays.

?? With?macro targeting?on?paid social, creative is now your best tool to target your?target audience.

?? Book a free audit?right here so we can teach you how to better your advertising efforts today!