How to Run Paid Ads on Pinterest with Meagan Williamson [Highlight]

If you’ve maxed out your ad spend on Meta or are simply looking for a fresh approach, have you considered Pinterest? In a recent podcast episode, I had the pleasure of interviewing Pinterest expert Meagan Williamson, who shared invaluable insights on how to effectively run ads on this unique platform. Here are a few highlights from our conversation that can help you pivot your advertising strategy.

Organic First: The Foundation of Success

Meagan shared the importance of establishing an organic presence on Pinterest before diving into paid ads. By testing your content organically, you can identify what resonates with your audience without risking your budget. This approach allows you to refine your strategy and create a more effective ad campaign.

Patience is Key

Unlike Meta, where quick results are often the norm, Pinterest ads require a longer optimization period—typically around three weeks. Meagan points out that many business owners struggle with this waiting game, leading to premature changes that can derail their campaigns. Understanding this timeline is crucial for setting realistic expectations.

The Importance of a Proven Funnel

Before investing in Pinterest ads, it’s essential to have a proven sales funnel in place. Meagan advises that low-ticket items tend to perform better, especially when targeting cold audiences on Pinterest. A well-structured funnel ensures that your ads reach the right people and convert effectively.

Leverage Your Best Organic Content

If you have content that has performed exceptionally well organically, it’s a golden opportunity to test it as a paid ad. Meagan suggests creating variations of successful assets and experimenting with different ad creatives. This strategy can amplify your reach and drive more leads to your business.

Focus on Evergreen Strategies

Meagan cautions against running time-sensitive campaigns on Pinterest, as the platform is not designed for quick sales. Instead, she recommends focusing on evergreen content and building your email list. This approach allows you to nurture leads over time and convert them into customers once they are familiar with your brand.

How to Leverage Pinterest?

Pinterest offers a unique advertising landscape that can be incredibly effective when approached with the right strategy. If you’re ready to explore how to leverage Pinterest for your business, I encourage you to listen to the full episode with Meagan Williamson. Dive deeper into this episode with her expert insights and discover how to transform your advertising approach today!

Connect with Meagan Williamson

Meagan’s website: https://meaganwilliamson.com/

Social Media Accounts:

Facebook: https://www.facebook.com/pinterestconsultant

Threads: https://www.threads.net/@meaganawilliamson

Instagram: https://www.instagram.com/meaganawilliamson/

Pinterest: https://www.pinterest.com/rowhousenest/

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