How To Run A Mobile-First Web-To-Print Ecommerce Website In 2022
Being mobile-first is no longer an option; it is a necessity.
There is a good chance that most of the people around you are focused on tiny rectangular screens. And a big fraction of all website traffic comes from these mobile users —?53.98%, to be precise, in 2021.
Well That says a lot..
Most consumers connect with brands through their phones, browse social media activity, and make purchases. And print customers are no exception. Hence, printers have found it is essential to winning the mobile game over web-to-print eCommerce websites.If you look at any top printing store integrated with a Web to Print solution, you find that the platform is designed to cater both to desktop and mobile customers.
According to the latest Statista report, the number of smartphone users will go up from?3.6 billion?in 2016 to 7.5 billion in 2026 — more than doubling!
Research shows that?85%?of all people in the States use smartphones, a percentage even higher in continents like Africa and Asia. If you are not mobile-optimized, therefore, you will miss out on a significant chunk of your customer base.
Moreover,?61%?of organic search engine visits in the US came from smartphones in the second half of 2021, so if you do not offer a great mobile experience, your customers will simply go somewhere else. Still not convinced?
In 2016, recognizing the importance of mobile optimization, Google has started using it as a ranking factor for SEO. So if you are not mobile-friendly, you would not even appear in search engine rankings. That is the reality as of today!
Wait…there are also Google’s Core Web Vitals!?
In November 2020, Google announced the most recent?algorithm updates for page experience, including the much-talked-about Core Web Vitals — comprising three metrics that impact the overall?user experience?of web pages and their search rankings.
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These web vitals, in a nutshell, influence the?SEO of your web-to-print eCommerce store?as improving page experience, including page load performance, is essential for high conversions. To score big, you must offer your customers ease of interaction and quick mobile browsing.
Six reasons to opt for mobile-first design
A typical mobile-first design is economical, responsive and unleashes exceptional growth potential. Some may even say that adopting mobile-first design is embracing a customer-first attitude, which is true in many respects.
As a printer, you would agree how important it is to keep your customers happy. So, how can fixing your web-to-print eCommerce web design be beneficial to your customers? Here is how:
If you are looking for a web to print solutions provider that can help you set up a mobile-first store, your wait is over.?Design’N’Buy?specializes in launching eCommerce platforms on the latest web-to-print technology.