How to run a Discovery Call?
How to prepare for the meeting?
Also, remember to send a “nice to meet you email” and ask 1 or 2 discovery questions, and this gets the conversation started and helps drive engagement and attendance rates.
If you’re not sure, send an email or call to ask them to confirm. If there’s no response, ask if there’s a better time.?
Remember, they also have full days and probably receive emails and calls from other prospectors. So try to stand out from the crowd by personalizing your outreach, showing interest in their pain points, and sharing content related to their situation.
Add them on LinkedIn. It’s one more touchpoint and another chance for them to find something that will help them connect with you.
Also, send a reminder email the day before. Something like “Looking forward to meeting with you tomorrow to discuss X.”
And send a gentle reminder if a prospect is more than 5 minutes late to the meeting.
Post-call, send a call summary of their top 3 pains, how you can help, and the next steps immediately after the call. Don’t wait until the end of the day, or it’s less likely to happen.?
How to run a great discovery call?
Recap previous actions. Sometimes calls get pushed out for weeks, and people can forget why they agreed to a call.?
A quick 30-second summary of why you think they took the meeting and how you can help will set everyone’s expectations for the calls.
Restate what you learned from their call if this is a second or third call, especially if someone else ran the first call.
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People hate saying things a second time because the company they’re talking to isn’t great at sharing call notes.?
They’ll ask you to tell them what you do or how it works, but you must resist the temptation.?
Instead, throw it back at them by acknowledging their question and then asking permission to ask them a few questions so you can calibrate the conversation to their context.?
Try to guide the conversation with questions. Don’t necessarily script but have a game plan. And don’t forget to ask open-ended questions.?
Always talk timing. It’s great to have goals, but they’re meaningless unless you understand the context behind their timing.??
It’s not good enough to know what their timing is. You need to understand why.?
And when you feel like you’ve learned what you need to for this call, you need to deliver a summary and see if you missed anything.
Make your recommendation for the next step based on what your previous customers have found helpful and confirm.?
And to help you confirm their attendance get the next step booked live on the call. Have them open their calendar and send them a meeting invite.
Don’t let those deals fade out in between the noise. You’ve been through this process before, and the more advice you can give them about how the process will go, the more they’ll think of you as in control.
Let me know if you found this information helpful, and don’t hesitate to reach out if you want to share your tips and tricks to nail discovery calls. I love learning from all of you. :)?
Global C-Suite Sales re Uber Luxury Brands. Specialize in selling Bespoke Architectural & Design Products + business development for construction companies that Design/Build Premium Outdoor Living Spaces
2 年Excellent!!!
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2 年Really spot on Colin, Your pointers on "Catch and Release" are noteworthy. All too often discovery calls turn into ineffective verbal demos, and the prospect is lost. Thank you for sharing.
Colin, great article ... but the biggest error I find in discovery calls is that salespeople are so focused on extracting info they can use in their sales efforts that they forget how to make the experience FUN and VALUABLE for the buyer. The seller should ask themselves: "how often do prospects get excited after a discovery call?"