How to Run a Digital Loyalty Program Successfully

Hello,

?Did you know that despite having the potential to generate up to 20 percent of a company’s profits, most loyalty programs end up failing?

An inconvenient redemption experience is largely to blame for this. Today’s customers are notorious for abandoning a program midway if they find it difficult to redeem their rewards. Savvy brands know this, so they’ve pivoted to ???digital loyalty programs to make it easy for customers to stay up-to-date about the status of their rewards and redeem it in a pain-free way via any channel of their choice.

???Our latest blog sheds light on why digitalizing your loyalty program is the way forward. It details strategies successful brands are adopting, for example, using automation, or sending proactive messages about points accrued, to ensure customers stick to the program and make it a success.

Click the link below to read the article??