How to Run Call-Only Ads & Why They Are Important

In the world of digital marketing, getting instant leads and direct customer engagement is crucial. One of the most effective ways to achieve this is through Call-Only Ads. These ads allow potential customers to call your business directly from the search results, making them highly efficient for businesses that rely on phone consultations, immediate queries, or service-based industries like digital marketing, consulting, and advertising services—which is exactly what MyWayMedia.in offers.

What Are Call-Only Ads?

Call-Only Ads are a type of Google Ads format that appears on mobile search results. Instead of directing users to a landing page, these ads feature a click-to-call button, encouraging users to call your business instantly. This is particularly useful for businesses that prioritize direct communication with potential clients.

Why Call-Only Ads Are Important for MyWayMedia.in

1. Instant Lead Generation

For a digital marketing agency like MyWayMedia.in, generating high-intent leads is essential. Call-Only Ads connect you directly with users who are actively searching for your services, reducing the time spent on lead nurturing.

2. Higher Conversion Rate

Compared to traditional search ads that drive users to a landing page, Call-Only Ads remove extra steps, increasing the likelihood of conversion. When users call, they are already interested in your services, making it easier to close deals.

3. Better ROI on Ad Spend

Clicking on a Call-Only Ad means direct interaction, reducing wasted ad spend on users who are just browsing. Every click is a direct inquiry, making your Google Ads budget more efficient.

4. Ideal for High-Ticket Digital Marketing Services

MyWayMedia.in offers services like Bing Ads for Adult Niches, YouTube Ads for Restricted Niches, Cryptocurrency & Forex Ads, and Push Notification Ads Management. These services require detailed discussions, making Call-Only Ads the perfect tool for high-ticket client acquisition.

5. Local & International Client Targeting

Whether you're targeting local businesses or international brands, Call-Only Ads allow you to filter audiences based on demographics, location, and device type, ensuring you connect with the right clients.

How to Set Up Call-Only Ads for MyWayMedia.in

Step 1: Create a New Campaign

• Log in to your Google Ads account
• Click on “+ New Campaign”
• Choose “Leads” as your goal
• Select “Search” as the campaign type
• Choose “Phone calls” as the conversion type

Step 2: Set Up Campaign Settings

• Select the right locations (India, US, UK, etc., based on your target audience)
• Choose manual CPC or maximize clicks for bidding strategy
• Enable call reporting to track conversions

Step 3: Create Your Call-Only Ad

• Business Name: MyWayMedia.in
• Phone Number: Add your business contact number
• Headlines: Example:
• Description: Example:
• Final URL: MyWayMedia.in
• Call Extensions: Enable call tracking and schedule ads during business hours

Step 4: Optimize & Monitor

• Track call volume, duration, and conversions
• Use negative keywords to avoid irrelevant calls
• Run A/B tests on headlines and descriptions
• Optimize based on call-through rate (CTR) and conversion rate

Conclusion

Call-Only Ads are an excellent way for MyWayMedia.in to attract high-quality leads, especially in industries where direct conversations play a crucial role in conversions. By implementing this strategy, you can maximize your ROI, reduce wasted clicks, and improve lead quality, ensuring your digital marketing services reach the right audience.

If you're looking to set up Call-Only Ads for your business, contact MyWayMedia.in today! ??