How to Roll Out a Road Safety Program in Corporates

Road safety is not just an individual responsibility; it’s a shared commitment, especially in a corporate setting where employees frequently travel. Companies with a fleet of vehicles or employees who drive for work-related purposes must prioritize road safety to protect their workers and mitigate legal, financial, and reputational risks. Implementing a structured road safety program can significantly reduce accidents and foster a culture of responsibility.

The foundation of a successful road safety program lies in a well-rounded approach that focuses on four key areas: Safe Vehicles, Safe Driving Skills, Positive Culture, and Policy and Planning. Let's delve into each of these pillars and how they contribute to a robust road safety program.

1. Safe Vehicles: Ensuring Company Vehicles Meet Safety Standards

A road safety program starts with the vehicles that employees use to drive. Ensuring that company vehicles are well-maintained and meet all safety standards is critical. Regular checks and maintenance should be part of the company’s road safety protocol to ensure that vehicles remain in safe operating condition.

Key steps for safe vehicles:

• Regular Vehicle Inspections: Schedule regular maintenance checks to ensure that all vehicles comply with safety regulations. This includes tire checks, brake inspections, engine maintenance, and proper functioning of safety features like airbags and seatbelts.
• Safety Equipment: Equip all vehicles with essential safety features such as GPS tracking, dash cams, and emergency kits.
• Vehicle Replacement Policy: Establish guidelines for vehicle replacement based on age, mileage, or performance issues to prevent unsafe vehicles from being used.

By ensuring that company vehicles are in optimal condition, businesses minimize the risk of accidents caused by mechanical failure and ensure that employees are driving safe, reliable vehicles.

2. Safe Driving Skills: Training for New Hires and Experienced Drivers

Safe driving is the second cornerstone of an effective road safety program. Offering comprehensive and differentiated driver training for both new hires and experienced drivers helps create a more competent and confident workforce.

Key steps for safe driving skills:

• Onboarding for New Hires: Every new driver should undergo a thorough training program that covers basic road safety practices, the company’s safety policies, and safe driving techniques. This is the foundation for building a safety-conscious culture from the beginning.
• Advanced Training for Experienced Drivers: For more experienced drivers, provide periodic refresher courses that focus on advanced driving skills such as defensive driving, handling adverse weather conditions, and driving fatigue management.
• Simulation Training: Use simulators or virtual reality (VR) platforms to provide drivers with realistic driving scenarios. This allows them to practice responding to emergencies without the risk.

Focusing on safe driving skills ensures that drivers are aware of how to avoid common hazards on the road and are prepared to react in critical situations.

3. Positive Culture: Fostering a Strong Safety Culture with Visible Leadership Commitment

The success of any road safety program depends largely on the culture of the organization. A positive safety culture is one where road safety is ingrained in every level of the organization—from top management to the front-line employees. When leadership actively promotes and prioritizes road safety, it sends a powerful message to employees about the importance of safe driving.

Key steps for fostering a positive culture:

• Visible Leadership Commitment: Senior management should lead by example, actively participating in road safety initiatives, attending training, and prioritizing safety in decision-making.
• Employee Engagement: Engage employees by providing them with opportunities to contribute to the safety conversation. This could involve safety committees, regular feedback sessions, and sharing safety success stories.
• Incentivize Safe Driving: Offer incentives such as bonuses, rewards, or recognition programs for safe driving. This not only encourages safe behavior but also makes employees feel valued for their efforts to prioritize safety.

A positive safety culture ensures that road safety becomes a shared responsibility, with everyone in the organization playing a part in minimizing risk.

4. Policy and Planning: Having Robust and Stringent Road Safety Policies in Place

A road safety program is only as effective as the policies that govern it. Clear, comprehensive, and enforced road safety policies are the backbone of a corporate road safety program. These policies should cover all aspects of driving, from the use of company vehicles to the expectations for employee behavior on the road.

Key steps for policy and planning:

• Clear Safety Policies: Establish clear, written policies on road safety that include rules for driving behavior, vehicle maintenance, and accident reporting. Ensure that employees are fully aware of the company’s safety expectations.
• Driver Monitoring: Implement systems for monitoring driver behavior, such as telematics or GPS tracking. These systems can track speed, braking patterns, and driver behavior, helping to identify areas where further training or intervention is required.
• Emergency Protocols: Outline emergency procedures for handling accidents, including immediate reporting and support for injured employees. Ensure that all employees are aware of these procedures.

Strong policies and planning not only provide structure to a road safety program but also ensure consistency in enforcing safety practices across the organization.

Objectives of Road Safety Programs

To ensure that a road safety program achieves its goals, it is crucial to focus on three primary objectives: Awareness, Ownership, and Accountability. These elements help embed road safety into the fabric of an organization and ensure long-term success.

Awareness: Educating Employees About Road Safety and Company Requirements

Awareness is the first step in any road safety initiative. Employees must be informed about the risks involved in driving for work purposes, the company’s safety policies, and their responsibilities. This can be achieved through training, posters, safety newsletters, and regular communications.

Ownership: Encouraging Employees to Practice Model Safe Behavior

Beyond awareness, employees need to take personal ownership of their safety behaviors. Encouraging them to practice safe driving, even when no one is watching, is key to reducing road risks. This can be fostered by creating a work environment where safety is not just a mandate but a value.

Accountability: Holding Each Other Accountable for Safe Practices

Accountability ensures that road safety practices are consistently followed. Employees must be held responsible for their actions, and it should be understood that safety is a shared duty. Encouraging peer-to-peer accountability creates a supportive system where everyone looks out for each other’s well-being.

Driving Change in Corporates: How to Roll Out a Robust Road Safety Program

Learn more about this topic in our podcast episode featuring Mr. Mahesh Chandak